PPC Specialist

Evaro; Norwich; On-site; GBP 80,000 - 100,000; Full time

Job summary

A digital healthcare firm in Norwich is seeking a PPC Specialist to create, optimize, and scale Google Ads campaigns. The ideal candidate will have over 3 years of experience in managing Google Ads with a proven history of achieving significant results. This role involves building campaigns from the ground up, performing data analysis for optimization, and collaborating with the marketing team to drive ROI. The company offers a competitive salary, professional development opportunities, and a modern office environment.

Benefits

Competitive salary

Pension scheme

Professional development opportunities

Modern office

Regular team building events

Qualifications

• 3+ years hands-on experience managing Google Ads campaigns with demonstrable results.
• Proven track record of building successful campaigns from scratch and achieving strong ROAS.
• Strong technical skills with Google Merchant Center and product feeds.

Responsibilities

• Build Google Ads campaigns from scratch, including campaign setup and targeting strategy.
• Conduct ongoing keyword optimisation and monitor Quality Scores.
• Analyse performance data daily to identify trends and opportunities for improvement.

Skills

Google Ads management

Analytical skills

Campaign optimization

Keyword research

Tools

Google Merchant Center

Google Analytics

Job description

Our mission

To increase accessibility to prescription medications and improve health outcomes by providing a seamless, technology-driven solution that empowers brands to integrate digital health services effortlessly. Evaro strives to build the online banking for UK healthcare.

Our journey

Evaro was founded in 2018 by Dr Thuria Wenbar and Dr Oskar Wenbar after realising that 25% of A&E consultations and 40% of GP appointments focused on minor health conditions. Starting as an online service for e-Surgery and e-Pharmacy, Evaro has since expanded its offerings to support 13.5 million patients across NHS and private healthcare services in the UK.

Our values

Put Patients First | Teamwork Makes It Work | Level Up | Embrace Innovation

Join us as a PPC Specialist to create, optimise, and scale Google Ads campaigns that drive sustainable growth. You will play a key role in building campaigns from the ground up, driving ROI, and improving performance through data-driven optimisation. You will report to the Marketing Manager and collaborate closely with the wider Marketing team.

As a PPC Specialist at Evaro, you will

Campaign Strategy & Execution

• Build Google Ads campaigns from scratch, including campaign setup, ad groups, and targeting strategy
• Develop comprehensive keywords through research, competitor analysis, and performance insights
• Create compelling ad copy and test variations to maximise click-through and conversion rates
• Monitor conversion tracking and attribution models to measure true campaign effectiveness
• Manage budget allocation across campaigns to optimise overall account performance

Performance Optimisation & Analytics

• Conduct ongoing keyword optimisation, including adding negative keywords, adjusting bids, and refining match types
• Monitor and optimise Quality Scores to reduce cost per click and improve ad positioning
• Perform regular competitor analysis to identify opportunities and stay ahead of market trends
• Analyse performance data daily to identify trends, issues, and opportunities for improvement
• Create detailed performance reports with actionable insights and recommendations
• Use A/B testing methodologies to continuously improve campaign elements

Technical Management

• Manage Google Merchant Center setup and ongoing maintenance, including product feeds and data sources
• Ensure accurate product data synchronisation and troubleshoot feed errors
• Monitor conversion tracking
• Stay current with Google Ads platform updates, beta features, and best practices

Commercial & Strategic Input

• Understand Evaro’s business model, unit economics, and growth objectives to inform paid search strategy
• Identify new opportunities for campaign expansion, including new products, audiences, or campaign types
• Provide commercial recommendations on budget allocation and investment decisions
• Collaborate with wider marketing and commercial teams to align paid search with overall business goals

About you

Essential Skills, Experience & Qualifications

• 3+ years hands-on experience managing Google Ads campaigns with demonstrable results
• Proven track record of building successful campaigns from scratch and achieving strong ROAS (ideally 3x+ or equivalent metrics)
• Expert-level knowledge of Google Ads platform, including Search, Shopping, Display, and Performance Max campaigns
• Strong technical skills with Google Merchant Center, product feeds, and data source management
• Excellent analytical skills with ability to extract insights from complex data sets and translate into action
• Deep understanding of keyword research, competitor analysis, and search intent
• Experience with conversion tracking, Google Analytics, and attribution models
• Self-starter who thrives working independently with minimal supervision
• Commercial understanding of the business in terms of profitability
• Meticulous attention to detail with strong organisational and time management skills
• Comfortable working in a fast-paced startup environment with evolving priorities

Desirable Skills & Experience

• Experience in healthcare, digital health, or another regulated industry
• Google Ads certifications
• Experience with B2C or B2B2C business models
• Familiarity with marketing automation platforms and CRM systems
• Experience working with e-commerce platforms and shopping feeds
• Understanding of landing page optimisation and conversion rate optimisation principles
• SQL or data analysis tool experience (Looker, Tableau, etc.)

What you can expect

• Work in a fast-growing startup redefining healthcare through technology and data
• Collaborate with innovative clients and a passionate, forward-thinking team
• Take on high-impact projects that directly shape the future of digital healthcare
• Embrace innovation in a company centred on technology-driven solutions

Perks

• Competitive salary
• Pension scheme
• Opportunities for professional development and growth
• A modern office based just outside of Norwich
• Regular team building and events

Our hiring process

• Online initial conversation with our Talent Partner (Kate)
• On-site Interview with the Hiring Manager
• On-site business case to connect with the team and experience the company culture
• Offer