PPC Specialist

Michael Page (UK); Bromborough; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading recruitment agency is seeking a PPC Specialist to lead PPC strategy across their consumer products business in Bromborough. This role involves developing and executing a variety of advertising campaigns and optimising their performance. The ideal candidate should have proven experience in managing PPC campaigns, strong analytical skills, and familiarity with Amazon Advertising. Competitive salary of up to £45,000 and hybrid working are offered.

Benefits

Competitive salary

Hybrid working

Professional growth opportunities

Qualifications

• Proven experience in managing PPC campaigns.
• Hands-on experience with Amazon Advertising platforms.
• Strong analytical skills to interpret data and drive insights.

Responsibilities

• Develop and execute Paid Search, Performance Max, Display, Video, and Amazon Advertising campaigns.
• Monitor and optimise campaign performance to maximise ROI.
• Generate performance reports and provide insights to stakeholders.

Skills

Managing PPC campaigns

Amazon Advertising

Analytical skills

Google Ads

Bing Ads

Performance measurement

Tools

Google Attribution

Amazon Ads Console

Adobe Analytics

MMM platforms

Job description

Overview

New role with a fantastic consumer products business. An opportunity to lead on PPC strategy across the organisation.

About Our Client

The company is a well-established organisation within the Consumer Goods industry. As a medium-sized business, they are known for their innovative approach and commitment to delivering high-quality products and services.

Job Description

• Develop and execute Paid Search (Google/Bing Ads), Performance Max, Display, Video, Retail Media, and Amazon Advertising campaigns
• Develop and implement multi-media attribution models
• Monitor and optimise campaign performance to maximise ROI.
• Conduct keyword research and analysis to identify opportunities for improvement.
• Generate performance reports and provide insights to stakeholders.
• Collaborate with the wider digital team to align PPC strategies with overall marketing objectives.
• Stay updated on industry trends and platform updates to ensure best practices are implemented.
• Manage budgets effectively to ensure cost efficiency in paid campaigns.
• Analyse competitor activity to identify areas for strategic advantage.

The Successful Applicant

A successful PPC Specialist should have:

• Proven experience in managing PPC campaigns.
• Hands-on experience with Amazon Advertising platforms, including campaign setup, optimisation, and reporting.
• Familiarity with tools such as Google Attribution, Amazon Ads Console, Adobe Analytics, or third-party MMM (Marketing Mix Modelling) platforms.
• Strong analytical skills to interpret data and drive actionable insights.
• Proficiency in using PPC platforms such as Google Ads and Bing Ads.
• Knowledge of tracking tools and performance measurement metrics.
• Ability to manage multiple campaigns and prioritise tasks effectively.

What's on Offer

PPC Specialist Offer:

• Competitive salary up to £45,000
• Hybrid working.
• Permanent opportunity within a well-regarded organisation in Bromborough.
• Chance to work in the dynamic digital department of a manufacturing business.
• Opportunities for professional growth and development.