PPC Manager

Jackson Hogg Ltd; Gateshead; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A forward-thinking digital marketing firm is seeking a results-driven PPC Manager based in Gateshead. In this full-time, permanent role, you will take ownership of high-impact Paid Search campaigns across platforms like Google and Bing. Responsibilities include strategizing and optimizing campaigns, analyzing performance metrics, and collaborating on cross-channel strategies. The ideal candidate has hands-on PPC experience, strong analytical skills, and is proficient with tools like Google Tag Manager. This hybrid position offers a competitive salary and excellent benefits.

Benefits

Competitive salary

Excellent benefits

Qualifications

• Hands-on experience managing PPC campaigns in Google Ads and Bing Ads.
• Experience with large budgets in competitive industries such as automotive or retail.
• Strong working knowledge of analytics tools like GA4.

Responsibilities

• Strategising, managing, and optimising Paid Search campaigns.
• Conducting keyword research and writing compelling ad copy.
• Monitoring and reporting on campaign metrics.

Skills

PPC campaign management

Google Ads

Bing Ads

Analytical mindset

Excel/reporting skills

Tools

Google Tag Manager

Looker Studio

Job description

PPC Manager

Hybrid - based in Gateshead

Full-Time | Permanent

Competitive Salary + Excellent Benefits

Are you a results-driven PPC expert looking to take full ownership of high-impact campaigns? Join a forward-thinking, high-growth organisation where your strategic thinking and optimisation skills will directly influence business performance.

My client is on the hunt for a PPC Manager who thrives in fast-paced environments, enjoys digging into data, and is eager to lead on the planning, execution and optimisation of Paid Search campaigns across Google and Bing.

This is a fantastic opportunity to step into a pivotal role within a collaborative marketing team, with full visibility of your contribution to traffic, leads, and ROI.

Responsibilities - PPC Manager

• Strategising, managing, and optimising Paid Search campaigns across Google Ads and Microsoft Ads.
• Conducting keyword research, refining audience targeting, and writing compelling ad copy to boost performance.
• Monitoring and reporting on campaign metrics, identifying areas to increase CTR, conversion, and ROI.
• Managing budgets effectively to maximise results from every pound spent.
• Collaborating with SEO and marketing teams to develop cross-channel strategies and best practices.
• A/B testing ad creatives and landing pages to continually enhance results.
• Keeping up to date with platform updates, trends, and best practices.

Skills Required - PPC Manager

• Hands-on experience managing PPC campaigns in Google Ads, Bing Ads, and ideally SA360.
• Confident handling large budgets and driving tangible results in competitive industries such as automotive or retail.
• Strong working knowledge of GA4, Google Tag Manager, and Google Merchant Centre.
• Solid Excel/reporting skills (pivot tables, VLOOKUPs), plus experience with platforms like Looker Studio.
• Analytical mindset and a keen eye for performance insights and trends.
• Experience with shopping campaigns and familiarity with automotive inventory platforms (e.g. VDPs) is a plus.
• Proactive, detail-oriented, and comfortable juggling multiple campaigns at once.