PPC Account Manager

TodayTomorrow; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

TodayTomorrow is seeking an experienced PPC Account Manager to oversee Paid Search campaigns for multiple clients across Insurance, Telecommunications and Travel sectors. You will lead day-to-day client communications, manage a small team, and drive activation and post-campaign analysis to meet briefs and budgets.

You will collaborate with the Digital Director to shape a roadmap for client engagement and growth, attend regular status meetings, and build media strategies across channels including

Qualifications

• 3+ years digital experience in a client-facing role with a proven track record of developing client relationships.
• Has managed a team, delegating and communicating effectively to achieve the client account goals, as well as actively participating in the progress of team members.
• Strong knowledge of Paid Search as well as an understanding of other digital channels and how they each play a role in customer journeys as part of a wider media mix.

Responsibilities

• Act as a key day to day contact for clients, building strong relationships to understand objectives and challenges.
• Communicate with internal teams to enable an accurate and efficient process from brief to activation and post-campaign analysis.
• Hands-on campaign management and optimisation across Google Ads; Microsoft Ads and SA360 management experience is a bonus, but not required.
• Support Digital Director in developing a roadmap to drive client engagement and growth plans aligned to client priorities.
• Involved in regular client status meetings to define the Paid Search media strategy and develop testing roadmaps across clients.

Skills

Paid search

Client management

Team leadership

Campaign optimization

Google Ads

Microsoft Ads

SA360

Tools

SA360

Job description

ABOUT THE ROLE

The PPC Account Manager is responsible for managing the execution of Paid Search across several key clients. This will include management of the planning, implementation, invoicing and reporting cycle to ensure that all work is delivered on time, to brief, and on budget to the highest standard possible meeting each client's objectives.

• Act as a key day to day contact for clients, building strong relationships in order to understand how to provide solutions to their objectives and challenges.
• Clearly communicate with internal teams, including direct line management of an Account Exec, to enable an accurate and efficient process from brief to activation and post-campaign analysis
• Hands-on campaign management and optmisation across Google Ads. Microsoft Ads and SA360 management experience is a bonus, but not required.
• Support Digital Director in the development of a clear roadmap to drive client engagement and growth plans aligned to client priorities.
• Be involved with the management of regular client status meetings to define the Paid Search media strategy and develop Paid Search Testing Roadmaps across a range of clients in different industries.
• Establish media owner relationships to understand the changing media marketplace dynamics and opportunities

The PPC Account Manager will be expected to demonstrate the following core competencies across 3 key operational areas:

Clients

You will be the key day to day contact for digital planning and activation across a group of clients that span the Insurance, and Telecommunications and Travel sectors and be accountable for all deliverables. Being able to define and articulate digital media strategies for your clients is essential.

Business and Budgets

A central part of the role will be ensuring a timely and accurate finance process, overseeing this process for all of your clients. As part of the role, you will also be expected to contribute to new business pitches as relevant.

Team

You will have responsibility for directly managing an Account Executive, reporting into the Digital Director. You will be part of the wider Digital department which also includes Paid Social, SEO, Programmatic and Ad Ops teams.

ABOUT YOU

You will ideally have experience across digital media planning and activation, including objective setting, audience planning, test and learn laydowns, strategy development and channel planning.

ABOUT YOUR EXPERIENCE

• 3+ years digital experience in a client facing role with a proven track record of developing client relationships
• Has managed a team, delegating and communicating effectively to achieve the client account goals, as well as actively participating in the progress of team members
• Strong knowledge of Paid Search as well as an understanding of other digital channels and how they each play a role in customer journeys as part of a wider media mix.
• An enthusiastic and collaborative mentality; passionate about working with other disciplines to produce the best outcomes for clients
• Well organized, numerical and high attention to detail, all whilst working to strict deadlines

WE'D LOVE IF YOU ALSO….

• Some knowledge of Paid Social and SEO and how they relate to Paid Search as part of the digital media ecosystem
• Autonomous working style with the ability to take initiative and innovate

INTERVIEW PROCESS

• For this role, there will be two stages in the interview process:

  1. The first stage will be an interview (Teams or in-person) with the Digital Director and Head of Digital Strategy. It will focus on your competencies and career achievements to date applying how this experience is relevant to the role.

  2. The second stage will be in person in our Covent Garden office with the Digital Director, Head of Digital Strategy and Chief Investment Officer offering an opportunity to address additional questions as well as a section for you to present some of your work that you are proudest of.