Portfolio Marketing Manager - Brighton

Nightcap PLC; Kemp Town Estate; On-site; GBP 35,000 - 50,000; Full time

Job summary

A premier bar and hospitality group in the UK is seeking a Portfolio Marketing Manager for its Brighton venues. This role focuses on driving footfall and lead generation through comprehensive local marketing campaigns. The ideal candidate will have experience managing agency relationships, a strong understanding of digital marketing, and data analysis skills. The position requires a hands-on individual who can manage multiple venues and communicate effectively across departments. Exciting opportunities for growth and development await in this dynamic environment.

Benefits

Industry-leading bartender training program

Rewarding bonus scheme

Staff parties and social events

Qualifications

• Proven experience in managing local marketing campaigns and partnerships.
• Strong analytical skills with the ability to interpret data and drive decisions.
• Track record in executing digital and traditional marketing strategies.

Responsibilities

• Plan and deliver local marketing campaigns five days a week.
• Execute integrated campaigns across digital and traditional channels.
• Build and maintain relationships with local influencers and press.
• Manage creation and distribution of marketing materials.
• Use marketing technology and data insights for performance.
• Ensure accountability for marketing results and commercial outcomes.

Skills

Experience with local marketing

Data analysis skills

Project management

Relationship building with local influencers

Strong communication skills

Understanding of digital marketing

Tools

Adobe

Canva

Google Analytics

CRM systems

Job description

The Portfolio Marketing Manager in Brighton is a critical role within Nightcap Group. The portfolio includes Brighton i360, a major attraction, and Drift Bar and Kitchen, a beachside restaurant and bar on the West Pier. You will be the sole person responsible for driving footfall, lead generation and online bookings through multichannel OESP marketing aimed at new and existing visitors in Brighton. You will be the driving force behind measurable local results, delivering across every touchpoint from in venue branding, content and PR through to digital campaigns and organic local search. The role suits a generalist who can organise and direct agencies and in house specialists to meet the needs of the venues. You will work closely with commercial, sales and ticketing teams to define, shape and execute the proposition, ensuring every department is aligned. You are not expected to have hands on expertise in every channel, but you must be a doer who is comfortable getting stuck in. This means being able to roll up your sleeves and drive progress each day, whether that involves working in Adobe or Canva, using the CRM and ESP to build and send marketing emails, or managing daily social media content and community engagement. You should feel confident and take pride in joining up the full marketing mix to create clear, consistent and measurable activity. Success in this role comes from strong briefing, constructive challenge and confident guidance across both agencies and internal teams. With the support of a small, high performing central marketing team and a trusted network of specialist agencies, you will have access to strong strategic and delivery resources. The focus is on your ability to organise, implement, evaluate and adapt, using data and insights to inform decisions and maximise impact. Experience managing external partners and extracting value from agency relationships is essential, as is the ability to balance local execution with wider group priorities.

• Plan and deliver local marketing campaigns on site five days a week, driving footfall, increasing bookings and growing brand awareness. This includes activating supplier and commercial partner initiatives at venue level, with occasional weekend support during key events.
• Execute integrated campaigns across digital and traditional channels, including paid social, email, listings, local search, print, signage and in venue activity, ensuring every execution reflects the needs of the Brighton market. Coordinate and deliver venue led social content that supports wider content and engagement goals, capturing activity on site and responding in real time to build momentum.
• Build and maintain relationships with local influencers, press and event partners, ensuring the venues are consistently visible, relevant and represented across Brighton's cultural and hospitality landscape.
• Manage the planning, creation and timely distribution of venue specific marketing materials, including posters, menus and signage, ensuring all assets are on brand, impactful and tailored to each location.
• Use marketing technology and data insights to elevate local performance, applying search trend analysis, CRM segmentation and listings platforms to increase visibility, engagement and conversion.
• Be passionate about data and accountable for performance, reporting regularly on results and driving data informed regional decisions that improve both venues' commercial outcomes. Recent and proven experience with attractions, ticketed events or restaurant brands, supported by a portfolio or presentation.
• Track record delivering venue specific and regional campaigns that drive footfall, bookings and local engagement within a central marketing structure.
• Experience working within an agency or managing agency partners, particularly in digital and creative disciplines.
• Strong understanding of localised digital marketing, including advertising, UTM parameters, Google Analytics, marketing technology platforms and attribution principles.

Behaviours

• Enjoys being hands on, blending creative thinking, data use and project management.
• Organised, tactical and results focused, with a strong ability to execute local marketing activity.
• Builds and maintains effective relationships with commercial teams, local partners and suppliers.
• Adaptable and comfortable managing multiple venues, priorities and deadlines.
• Clear and confident communicator, ensuring collaborative working across departments.

About Nightcap

Nightcap's mission is simple. To be the leading operator of premium bars and drinks-led hospitality concepts in the UK. We create the bars for the best nights ever. Our visually immersive spaces and bold cocktails create the perfect set up for an unforgettable night. It is a really exciting time to join us. We are looking for ambitious individuals that are looking to develop and take on new opportunities as we grow. We have an industry leading bartender training program, and we are currently developing our management training program with the aim of being 'best in class'. The most insane staff parties... I mean FESTIVALs! With all food and drinks provided. Endless progression opportunities. New to the cocktail world? We have fantastically skilled trainers who will be proud teach what you need to know and more. Rewarding Bonus Scheme and drinks always on us! If you are a driven individual that is looking for a fun and exciting journey, then this is the company for you.