Podcast Growth Specialist

Freelancingforgood; City Of London; Hybrid; GBP 47,000 - 85,000; Full time

Job summary

A forward-thinking podcast organization is seeking a Podcast Growth Specialist to enhance content engagement and distribution. The ideal candidate has experience in content marketing, a data-driven mindset, and excellent communication skills. You will develop promotional strategies across multiple platforms and ensure our podcast reaches broader audiences. This full-time role is based in London but open to remote arrangements.

Qualifications

• Experience with content marketing, social media growth, or digital advertising.
• Comfortable with analytics tools and using data to guide decisions.
• Understanding of interests in AI policy and research.

Responsibilities

• Oversee the packaging, promotion, and distribution of podcast content.
• Develop strategies to promote episodes across various platforms.
• Conduct audience research to understand content needs.

Skills

Content marketing

Data-driven mindset

Understanding of key audiences

Excellent communication

Organisational capability

Job description

80,000 Hours are looking for a Podcast Growth Specialist.

Overview:

• Full-time position
• Location: London, UK or San Francisco Bay Area (open to remote work in some cases)
• Language: English
• Salary: £47,000 to £85,000 per year; depending on skills, fit, and experience
• Applications closing: 30th November

Job Description

The 80,000 Hours Podcast aims to help the world safely navigate the transition to a flourishing future with artificial general intelligence. We focus on influencing the decisions that matter most – helping people identify high-leverage career moves and important actions they can take in their current positions.

Our episodes reach tens or hundreds of thousands of people, and we regularly hear from employees in government and at leading AI companies who find them useful. We’re also growing fast: in 2025, our listenership was around 60% higher than the same period last year. In order to further improve the usefulness and reach of our episodes, we need to increase the team’s capacity.

Responsibilities

In this role, you would oversee thepackaging, promotion, and distributionof our content, figuring out how to reach the right people and how to measure what’s working.

Responsibilities for this role might include:

• Packaging episodes for impact:Crafting titles, descriptions, thumbnails, and promotional clips that accurately represent content while maximising engagement with priority audiences.
• Multi-platform strategy:Developing and executing plans to promote episodes across YouTube, Twitter/X, LinkedIn, podcasting platforms, and potentially TikTok/Instagram and Substack.
• Audience research:Understanding both qualitatively and quantitatively who engages with our content, what they look for in content, and what gaps exist in their knowledge.
• Launch coordination:Managing the logistics of episode releases, including scheduling, platform uploads, and promotional campaigns
• Performance analysis:Tracking metrics across platforms, identifying what’s working, and translating insights into actionable recommendations.

Role Requirements

We’re hoping to make two hires, both of whom:

• Are ambitious about impact— you want your work to meaningfully shape important conversations, not just contribute at the margins. You’re excited to take on significant challenges.
• Have strong judgement about content— you understand what makes people click, watch, and share, particularly among professional and policy audiences.
• Are clear communicators— you can articulate complex ideas plainly and concisely, making information easy for others to understand and act on. You’re comfortable discussing uncertainties in decision-making and naturally anticipate questions others might have.
• Consume a lot of audio or video podcasts— or secondarily, Substacks, AI/effective altruism Twitter, or video clips.
• Actively engage with AI/AGI developments— you follow the field, take the implications seriously, and want to contribute to better outcomes.
• Are willing to take an experimental approach, changing plans in response to what seems to resonate with the target audience.

Specific role requirements

You might be suited to this role if you have:

• Experience with content marketing, social media growth, or digital advertising
• Data-driven mindset – you’re comfortable with analytics tools and using data to guide decisions
• Understanding of key audiences – you understand the interests and information needs of people working across the AI policy, safety, and research landscape, or are excited to develop that understanding
• Excellent communication – you write compelling copy and can articulate strategic thinking clearly
• Organisational capability – you can manage multiple campaigns and initiatives simultaneously without dropping balls

How to apply?

To apply for this role, please fill in the application form.