PlayStation Store, 1st Party Commercial Planning Manager

PlayStation Network; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading gaming company in London seeks a 1st Party Commercial Planning Manager to oversee execution of product launches and drive sales strategy. The ideal candidate will excel in data analysis, possess strong leadership skills, and have a proven track record in managing digital sales. This role offers a hybrid work environment along with attractive benefits, including bonus opportunities and private medical insurance.

Benefits

Discretionary bonus opportunity

Private Medical Insurance

25 days holiday per year

On Site Gym

Free soft drinks

Access to cycle garage and showers

Qualifications

• Demonstrated achievement in leading aspects of a digital or eCommerce business.
• Experience in account management and sales analysis.
• Strength in interpreting data to inform strategy.

Responsibilities

• Lead go-to-market execution for key product launches.
• Collaborate with internal teams to drive commercial strategies.
• Develop and implement sales and retail marketing strategies.

Skills

Data analysis

Leadership

Relationship management

Sales analysis

Communication

Education

Bachelor's degree in a related field

Tools

Microsoft Office Suite

Job description

PlayStation Store, 1st Party Commercial Planning Manager

United Kingdom, London

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly‑owned subsidiary of Sony Group Corporation.

Role Overview

The PlayStation Store, 1st Party Commercial Planning Manager will lead the go‑to‑market execution for key product launches and support the development and delivery of our global PlayStation Store sales strategy.

This role will act as the primary liaison between Commercial Management, PlayStation’s network studios and the PlayStation Store. Aligned closely with the Direct‑to‑Consumer (D2C) and GMSBO Software (SW) teams, this role acts as a strategic partner and entrepreneurial leader, working within the PlayStation Store team, driving commercial planning and execution across global markets. This role will also educate studios on successful lifecycle planning on the PlayStation Store, and facilitate open, constructive commercial dialogue between studios and PlayStation Store’s publisher account management teams.

This individual will collaborate with a wide range of internal collaborators: QA, Global Marketing, Release Management, CDS Operations, Commercial Finance, and more, to ensure excellence in execution and alignment to growth and profitability goals.

Our ideal candidate is someone who is data‑driven, proactive, and can influence cross‑functional teams to deliver effective commercial strategies within the gaming industry or digital sales industry.

Key Responsibilities

• Commercial Account Management: Serve as a commercial leader across PlayStation Store in cross‑functional strategic projects, ensuring executional consistency and alignment with global initiatives. This role will work collaboratively to lead across the following:


• Proactive sales‑planning and commercial governance


• Data informed sales experimentation in close collaboration with PlayStation Store’s Business Development teams and Global Commercial Planning teams


• Data Analysis: strong use of player & buyer data sets to inform commercial strategy to drive innovative and impactful sales practice, grounded in player activity.


• Relationship Management: support the PlayStation Store’s publisher account management teams.


• Studio Stewardship & Education: work with studios within the Studio Business Group to influence and lead awareness to be successful on the PlayStation Store including how to factor such variables into their product design and development.


• Revenue Forecasting & Performance Tracking: input to Studio Business Group’s revenue forecasting process; bring insights and analysis that support the forecasting process, as well as internal/external business performance updates. Track sales performance against fiscal targets, using sales insights to inform decision‑making and drive continuous improvement.


• Retail Strategy: Develop and implement sales and retail marketing strategies that enhance market positioning and drive revenue growth for the PlayStation Store.


• Commercial Management: Support the Director of SW Commercial Planning to integrate PlayStation Store as a core component of lifecycle planning and software management globally.

Identify and champion process improvements in partnership with Commercial Management, Global Marketing, Studios, Release Management, and other collaborators.

What We Are Looking For

• Bachelor's degree in a related field, or equivalent professional experience.


• Demonstrated achievement in leading all aspects of a digital or eCommerce business, with a solid background in both planning and implementing operations.


• Entrepreneurial demeanor with the ability to navigate uncertainty, simplify complexity, and achieve results with limited resources.


• Experience in account management and sales analysis; proficiency in interpreting data to inform strategy.


• Strong leadership capabilities, with a collaborative and adaptable approach in a fast‑paced, dynamic environment. Demonstrated ability to build and maintain relationships across functions and levels of the organization.


• Confident communicator, skilled at presenting and influencing senior leadership.


• Highly analytical, with a track record of using data to drive decision‑making and measure success.


• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).


• Discretionary bonus opportunity


• Hybrid Working (within Flexmodes)


• Private Medical Insurance


• 25 days holiday per year


• On Site Gym


• Free soft drinks


• Access to cycle garage and showers

Equal Opportunity Statement

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.