Platform Marketing Manager

Warner Music INC; City of Westminster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading global music company in the City of Westminster is seeking a Platform Marketing Manager to spearhead digital marketing strategies across major platforms. The role involves campaign execution, data analysis, and internal coordination to maximize artist reach and revenue. Ideal candidates should have strong operational knowledge of streaming services and a proactive approach to identifying new opportunities. This dynamic position offers the chance to engage with artists and drive digital growth.

Qualifications

• Strong understanding of the digital music landscape.
• Experience in executing marketing campaigns across digital platforms.
• Proficient in performance metrics analysis and reporting.

Responsibilities

• Execute priority marketing campaigns across digital platforms.
• Monitor campaign performance metrics and prepare reports.
• Support identification of new revenue streams and opportunities.

Skills

Operational knowledge of streaming platforms

Data analysis

Campaign execution

Cross-functional coordination

Job description

The Revenue & Growth Team works closely with Atlantic & Warner Records to drive Warner Music UK's commercial strategy. We are responsible for maximising revenue, creating commercial opportunities and driving audience growth across every consumption format, from global streaming platforms (e.g. Spotify, Apple Music, YouTube) to the physical retail supply chain (vinyl, CD, cassette). We use data-driven strategic insights and translate this into plans that deliver market share growth, ensuring our artists reach the broadest possible audience. We sit at the intersection of product, data, and commercial strategy, making us central to the success of every release.

Your role

The Platform Marketing Manager for WMUK (Warner Music UK) will be essential in the successful execution of our digital marketing strategies across all key platforms. Reporting to the Senior Platform Marketing Manager, you will be responsible for working closely with Atlantic Records, Warner Music etc in the day-to-day management and execution of platform campaigns, ensuring artists maximise their reach and engagement, which converts into tangible commercial results. You will leverage your strong operational knowledge of streaming and social platforms to implement strategies, track performance, and bring new digital opportunities to life. This role requires a proactive approach, strong execution skills, and a keen understanding of the digital music landscape.

Here you'll get to

• Campaign execution: Execute the day-to-day operational tasks for supporting priority marketing campaigns across all digital platforms (DSP, social, video), ensuring execution aligns seamlessly with the overall artist and platform strategy defined by the Senior Manager.
• Data analysis & reporting: Support a data-first approach by monitoring campaign performance metrics, utilising audience analytics, and preparing weekly performance reports. You will assist in identifying optimisation opportunities within platform mechanics and audience segmentation to support revenue growth goals.
• Platform opportunity scouting: Support the identification of new revenue streams by actively researching and providing initial analysis on emerging platform features, creator tools, and monetisation models (e.g., NFTs, platform subscriptions, MCNs).
• Internal liaison & support: Work closely with label marketing managers, providing them with the necessary tools, data, and guidance to execute effective platform campaigns. Assist the Senior Manager in preparing materials to pitch for high-value editorial support and partnership activations.
• Platform expertise: Maintain a deep, current understanding of the major music streaming and social platforms (e.g., TikTok, Spotify, YouTube, Apple Music). Serve as a primary resource for label teams on platform best practices, algorithm changes, and technical requirements.
• Platform relationship support: Assist the Senior Manager in managing and maintaining relationships with platform partners by preparing meeting materials, coordinating follow-ups, and tracking progress on strategic initiatives.
• Performance tracking: Manage campaign tracking, data collection, and initial translation of performance data into clear, concise summaries for the Senior Manager.
• Cross-functional coordination: Serve as a contact point between the Platform team and internal departments (e.g., label streaming, marketing, data), helping to ensure a smooth flow of information and a unified approach to artist campaigns.

At Warner Music Group

• We are a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
• Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
• WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
• Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.