Platform Marketing Manager

Quilter; City Of London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading wealth management firm in the UK is seeking a Platform Marketing Manager to shape and promote its platform proposition. You will be responsible for marketing planning, campaign execution, and digital engagement, focusing on collaboration with stakeholders. Ideal candidates will have significant experience in financial services marketing and strong communication skills. This role offers competitive benefits and opportunities for professional growth.

Benefits

182 hours holiday (26 days)

Quilter Incentive Scheme

Pension Scheme

Private Medical Insurance

Life Assurance

Income Protection

Qualifications

• Proven experience in financial services marketing, ideally within platforms or investments.
• Strong campaign planning and execution skills.
• Excellent stakeholder management and communication abilities.

Responsibilities

• Own and develop Quilter’s platform marketing proposition.
• Create and deliver high-impact marketing campaigns and collateral.
• Coordinate with external agencies for events.

Skills

Financial services marketing

Campaign planning

Stakeholder management

Communication abilities

Understanding of regulatory requirements

Job description

About the Business

Quilter plc is a leading wealth management business, helping to enable brighter financial futures for every generation.

Quilter oversees £134.8 billion in customer investments (as of September 2025). It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions, and discretionary fund management.

The business is comprised of two segments: Affluent and High Net Worth.

Affluent encompasses the financial planning business, Quilter Financial Planning, the Quilter Investment Platform and Quilter Investors, the multi-asset investment solutions business.

High Net Worth includes the discretionary fund management business, Quilter Cheviot, together with Quilter Cheviot Financial Planning – offering a highly personalised service to private clients, charities, trustees, and professional partners. Quilter Cheviot has presence throughout the UK, Ireland and Channel Islands.

At Quilter we never stand still. Our foundations are rooted in our extraordinary expertise, which is trusted by hundreds of thousands of customers, but we have great ambitions to stay one step ahead and make an even greater difference to the people and communities we serve, including our colleagues.

Our business is transforming, continually modernising, and becoming even more customer centric. So, if you want to be bold in the pursuit of your ambitions, bring new ideas, and challenge and evolve what we do, it’s the perfect time to join us!

We're proud to announce we've won Platform of the year at the Schroders UK Platform Awards 2024 and 2025.

About the Role

Level: 4

Department: Marketing

Location: Southampton, United Kingdom or London, United Kingdom

Contract Type: Permanent

Regulated/Non-Regulated: Non-Regulated

As Platform Marketing Manager, you will play a pivotal role in shaping and promoting Quilter’s platform proposition to financial advisers and customers. You will lead marketing planning, campaign execution, and digital engagement, ensuring alignment with broader brand and business objectives.

Marketing planning and proposition ownership

• Own and develop Quilter’s platform marketing proposition.
• Position the proposition effectively to resonate with target audiences.
• Integrate your marketing activities with the overall strategy led by the Head of Platform and Investment Marketing.

Campaign development and execution

• Create and deliver high-impact marketing campaigns and collateral.
• Collaborate with subject matter experts to ensure accuracy and relevance.
• Monitor campaign performance and optimise based on insights.

External event management

• Coordinate with external agencies for adviser-facing, industry events aligned with marketing priorities.
• With support from the Marketing Executives, manage logistics, branding, and supplier coordination for our trade stands.
• Oversee speaker content and post-event communications.
• Track performance and manage budgets effectively.

Digital presence and social media

• Lead the creation of engaging website and social media content.
• Work with digital and communications teams to influence adviser and customer behaviour.

Stakeholder collaboration

• Partner with internal teams including Distribution, Product, and Communications.
• Work closely and collaboratively with other Platform Marketing Managers and Marketing Executives.

Marketing estate management

• Oversee the platform marketing estate, ensuring consistency and compliance.
• Maintain and update promotional assets, factsheets, and commentaries.

Commercial mindset and work prioritisation

• Collaborate closely with the Head of Platform and Investment Marketing to ensure all marketing activity aligns with the business plan.
• Prioritise marketing initiatives based on their potential commercial impact.
• Make informed decisions within allocated budgets to maximise value.
• Evaluate and manage delivery timelines to ensure deadlines are realistic and consistently met.

About You

Skills and experience

• Proven experience in financial services marketing, ideally within platforms or investments.
• Strong campaign planning and execution skills.
• Excellent stakeholder management and communication abilities.
• Understanding of regulatory requirements and financial promotions.

Personal Attributes

Proactive: Take initiative, anticipate market trends, and propose new ideas.

Ambitious: Set high standards for yourself and your team, aiming for continuous improvement.

Tech‐Savvy: Stay updated on digital marketing tools and emerging technologies. Be willing to use artificial intelligence to perform your role efficiently and to a higher standard.

Inquisitive: Ask questions, seek insights, and explore new approaches.

Thorough: Pay attention to detail, ensuring accuracy in all marketing materials.

Collaborative: Foster teamwork, actively listen, and build strong relationships.

Confident: Present ideas convincingly and navigate complex discussions.

Marketing Mindset: Stay on top of new marketing practices and how these can be employed to help drive successful marketing activity and Quilter’s growth.

Behavioural Science Mindset: Use behavioural science to influence behaviour and improve customer understanding – training and external behavioural science support is available.

Inclusion & Diversity

We value diversity and strive to promote inclusivity in all aspects of our culture. We believe in equal opportunities for all, ensuring that no applicant encounters less favourable treatment based on anything but their skills, qualifications, experience, and potential. We celebrate the unique contributions of a diverse workforce and create a respectful, nurturing environment where every colleague can thrive.

Values

Do the right thing: We act with integrity and are proudly committed to going above and beyond in service of our clients and the support we provide our communities.
Always curious: We continuously seek new ideas and knowledge so we’re one step ahead of our clients’ needs. We look for inspiration everywhere and encourage experimentation, recognising that this is how we create brilliant solutions for brighter futures.
Embrace challenge: We aim high to transform our potential into meaningful outcomes. With ambition as our driving force and a steadfast commitment to growth, we succeed for the good of every generation.
Stronger together: Combining our diverse talents, we accomplish more collectively than we ever could do alone. We speak openly, actively listen, and support each other, and constructively challenge and embrace new ideas. We seek empowerment and demonstrate ownership and trust, with the confidence to make impactful decisions.

Core Benefits

Holiday: 182 hours (26 days)

Quilter Incentive Scheme: All employees are eligible to participate in incentive scheme, to incentivise business performance and their contribution.

Pension Scheme: A non-contributory company pension scheme that can be boosted through personal contributions.

Private Medical Insurance: Single cover as standard with options to increase cover to include your partner or children.

Life Assurance: 4× your salary.

Income Protection: 75% of salary, less state benefits, payable after 26 weeks of absence.

Healthcare Cash Plan: Jersey employees only

In addition to our core benefits, we offer a range of flexible benefits to UK employees that you can choose from and pay for conveniently via a salary deduction.