Planning Director

Publicis Groupe UK; Greater London; Hybrid; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International, part of Publicis Groupe, is seeking a Digital Planning Director to lead cross-channel campaigns across multiple European markets on the H&M account. You will align strategy, client partnerships and channel specialists to deliver digitally integrated campaigns that drive strategic growth and commercial impact.

You will partner with senior stakeholders, guide multi-market teams, and develop talent while maintaining high standards of delivery and client satisfaction.

Qualifications

• Proven experience in cross-channel digital media strategy across multiple markets.
• Strong client leadership skills with ability to present to senior stakeholders.
• Proven track record of coordinating multi-market campaigns.
• Excellent organizational skills and attention to detail with strategic thinking.
• Ability to translate data insights into actionable campaign recommendations.
• Collaborative mindset across strategy, account and operations teams.
• Inclusive leadership style with focus on development and accountability.

Responsibilities

• Lead senior client relationships across assigned regions and build trusted partnerships around priorities.
• Bring together Strategy, Account Management and Channel Specialists to deliver integrated cross-channel campaigns.
• Own campaign delivery from briefing to reporting, ensuring clarity across markets and teams.
• Turn strategy and performance insights into practical recommendations for growth.
• Lead client and internal communications, keeping stakeholders informed and aligned.
• Improve processes and ways of working to raise campaign delivery standards.
• Coach and develop Account Management colleagues, creating growth opportunities.

Skills

Cross-channel digital media

Senior client leadership

Multi-market campaign coordination

Attention to detail with strategic

Data-driven campaign recommendations

Cross-team collaboration

Inclusive leadership

Job description

Company Description

We are Zenith, the ROI agency, but we’re about so much more than numbers. Since 2005, we’ve been helping some of the world’s biggest and most exciting brands turn ambitious ideas into meaningful business growth. As part of Publicis Groupe, our global community of 6,000+ specialists across 95 markets brings together media, data, technology, commerce and content to solve complex challenges and create work that makes a difference.

We believe the best work happens when great people come together. We’re curious, collaborative and always looking for new ways to think, challenge convention and push what’s possible. From strategy and planning to performance, data, content and trading, our teams work across disciplines to create smarter, more personal experiences for the brands we partner with.

And we’re serious about our people too. We want Zenith to be a place where everyone feels seen, heard and represented, with opportunities to learn, grow and make your mark. From our regular social events, mentoring, learning opportunities, recognition and community initiatives, we’re building a culture where people can bring their whole selves to work, share ideas and have a lot of fun along the way.

So, if you’re ambitious, curious and excited by the pace of change in our industry, you’ll fit right in. Whether you’re a media expert, creative thinker, data enthusiast, tech lover or simply someone who wants to make an impact, there’s a place for you at Zenith. Come and help us create a more meaningful kind of ROI – for our clients, our people and our culture.

Overview

We are hiring aDigital Planning Director to play a leading role on the H&M account at Zenith. You’ll bring together clients, strategy and channel specialists to turn ambitious thinking into integrated digital campaigns across multiple European markets. This is an opportunity to combine senior client partnership with cross-channel planning, operational leadership and people development, helping teams deliver work that is both strategically strong and commercially effective.

Responsibilities

What you'll be doing:

• Lead senior client relationships across your assigned regions, building trusted partnerships around their priorities and business objectives.
• Bring together Strategy, Account Management and Channel Specialists to deliver integrated, cross-channel campaigns.
• Own campaign delivery from briefing through to reporting, creating clarity and consistency across markets and teams.
• Turn strategy and performance insights into practical recommendations that improve campaign planning and identify opportunities for growth.
• Lead client and internal communications, making complex information clear and ensuring stakeholders stay informed and aligned.
• Improve processes and ways of working, helping teams collaborate effectively while maintaining high standards across campaign delivery.
• Lead, coach and support Account Management colleagues, creating clear opportunities for development while encouraging ownership and continuous improvement.

Qualifications

Skills we're looking for:

• Strong knowledge of cross-channel digital media, including Paid Social, Paid Search and Programmatic.
• Experience building productive relationships with senior clients and stakeholders, with the communication skills to lead conversations and presentations.
• The ability to coordinate complex, multi-market campaigns and keep different teams focused on shared outcomes.
• Strong organisational skills and an eye for detail, combined with the ability to see the bigger strategic picture.
• The ability to translate strategy, data and performance insight into clear, actionable campaign recommendations.
• A collaborative approach to working across strategy, specialist and operational teams, bringing people together around common goals.
• Experience supporting and developing others, with an inclusive leadership style that encourages clarity, accountability and growth.

Additional Information

Zenith Internationaloffers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out thePublicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

#LI-RC1