Personalised Registrations Executive

Government Recruitment Service; Swansea; On-site; GBP 29,000 - 35,000; Full time

Benefits offered by this job

Employer pension contribution 28.97%

25 days annual leave

Flexible working options

Job summary

Government Recruitment Service, on behalf of DVLA, is seeking a Personalised Registrations Executive to support sales strategies and revenue targets from Swansea. The role involves pricing registrations, analysing sales performance data and coordinating events to maximise commercial returns.

You will build relationships with internal teams, suppliers and external stakeholders. You will contribute to market insight, develop product knowledge and promote the Personalised Registrations brand across

Job description

Are you able to help deliver a lucrative sales strategy?

Can you effectively collate, monitor and interpret data?

Do you enjoy looking for improved ways of working?

If so, we'd love to hear from you!

The Personalised Registrations team is responsible for maximising revenue and delivering excellent customer service through the sale and promotion of DVLA personalised registration products. The team manages a range of commercial activities, including sales events, registration valuation and pricing, performance monitoring, market analysis, and customer engagement. Working closely with internal and external stakeholders, they use data and market intelligence to drive sales performance, identify opportunities for growth, and support future forecasting. The team also oversees wider commercial services, promotes continuous improvement, provides specialist advice, and represents DVLA at external events, ensuring strong customer, supplier, and stakeholder relationships while supporting the organisation’s commercial objectives.

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at DVLA:

DVLA – Home | Civil Service Careers

To promote and support the successful delivery of the Personalised Registrations sales scheme through the identification and pricing of registrations, making registrations available for sale, promoting the brand, and analysing and reporting on sales performance. To manage PR Sales operational functions and act as a Subject Matter Expert, providing guidance and support to colleagues, customers and stakeholders. To maintain and develop knowledge of the personalised registrations product and the commercial market in which it operates. To identify and implement improvements to sales and marketing operations that support revenue generation and enhance the customer experience. To complete data analysis activities and produce sales performance reporting. To build effective working relationships with internal teams, suppliers and stakeholders. To support the broader Directorate and Agency functions through wider corporate responsibilities.

Your responsibilities will include, but aren’t limited to:

• Support Personalised Registrations sales activities to achieve revenue targets, enhance customer service, and identify growth opportunities.
• Co-ordinate and deliver multiple sales events, ensuring successful delivery through effective stakeholder engagement.
• Assist with registration valuation, pricing, and performance monitoring to maximise commercial returns.
• Analyse and report on performance data, producing MI to support efficiency, forecasting, and income generation.
• Support wider commercial services and contribute to business improvements through specialist advice and stakeholder support.
• Develop product knowledge and promote the Personalised Registrations brand across internal and external networks.
• Represent DVLA at events, provide specialist guidance, and build positive relationships with customers and stakeholders.
• Undertake management responsibilities, including recruitment and employee relations casework.

Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills set out in the Civil Service Line Management Standards.

For further information on the role, please read the role profile.Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

Proud member of the Disability Confident employer scheme

Personalised Registrations Executive

Company: Government Recruitment Service

Salary: £32,027 to £32,027 a year

Hours: Full-time

Location: Swansea

Job type: Permanent

Posting date: 29 Oct 2026

Closing date: 12 Nov 2026

Summary

Are you able to help deliver a lucrative sales strategy?

Can you effectively collate, monitor and interpret data?

Do you enjoy looking for improved ways of working?

If so, we'd love to hear from you!

The Personalised Registrations team is responsible for maximising revenue and delivering excellent customer service through the sale and promotion of DVLA personalised registration products. The team manages a range of commercial activities, including sales events, registration valuation and pricing, performance monitoring, market analysis, and customer engagement. Working closely with internal and external stakeholders, they use data and market intelligence to drive sales performance, identify opportunities for growth, and support future forecasting. The team also oversees wider commercial services, promotes continuous improvement, provides specialist advice, and represents DVLA at external events, ensuring strong customer, supplier, and stakeholder relationships while supporting the organisation’s commercial objectives.

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at DVLA:

DVLA – Home | Civil Service Careers

To promote and support the successful delivery of the Personalised Registrations sales scheme through the identification and pricing of registrations, making registrations available for sale, promoting the brand, and analysing and reporting on sales performance. To manage PR Sales operational functions and act as a Subject Matter Expert, providing guidance and support to colleagues, customers and stakeholders. To maintain and develop knowledge of the personalised registrations product and the commercial market in which it operates. To identify and implement improvements to sales and marketing operations that support revenue generation and enhance the customer experience. To complete data analysis activities and produce sales performance reporting. To build effective working relationships with internal teams, suppliers and stakeholders. To support the broader Directorate and Agency functions through wider corporate responsibilities.

Your responsibilities will include, but aren’t limited to:

• Support Personalised Registrations sales activities to achieve revenue targets, enhance customer service, and identify growth opportunities.
• Co-ordinate and deliver multiple sales events, ensuring successful delivery through effective stakeholder engagement.
• Assist with registration valuation, pricing, and performance monitoring to maximise commercial returns.
• Analyse and report on performance data, producing MI to support efficiency, forecasting, and income generation.
• Support wider commercial services and contribute to business improvements through specialist advice and stakeholder support.
• Develop product knowledge and promote the Personalised Registrations brand across internal and external networks.
• Represent DVLA at events, provide specialist guidance, and build positive relationships with customers and stakeholders.
• Undertake management responsibilities, including recruitment and employee relations casework.

Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills set out in the Civil Service Line Management Standards.

For further information on the role, please read the role profile.Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

Proud member of the Disability Confident employer scheme

About Disability Confident Disability Confident is a government scheme. It encourages employers to recruit and retain disabled people and those with long term health conditions.