Performance Media Tech & AI Specialist

Boots UK; Manchester; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading UK retail company is hiring a Performance Media Tech & AI Specialist in Manchester or Nottingham, responsible for driving cutting-edge solutions within digital marketing channels. This role entails implementing automation and AI, and collaborating closely with major platform partners like Google and Meta. The ideal candidate should possess 5+ years in digital media and hands-on experience with tools such as Google Ads and Smartly. A diverse and inclusive work culture awaits at this organization.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Flexible benefits scheme

Qualifications

• 5+ years of experience in digital media.
• Hands-on with Digital or Performance Media tools.
• Solid understanding of digital marketing channels.

Responsibilities

• Drive the delivery of the Tech & AI roadmap.
• Scope and define Tech & AI programmes with Tier 1 partners.
• Plan and execute the rollout of new technology tools.

Skills

Digital Marketing knowledge

Collaboration skills

Curiosity

Experience with AI tools

Tools

Google Ads

SA360

AWIN

Meta Ads

TikTok Ads

Smartly

Job description

Closing Date : 25th November

Location : Manchester or Nottingham

Contract : Permanent, Full-Time

Recruitment Partner : Frankie McCallister-Lyas

Overview

Boots UK Performance Media are an award-winning in-house team responsible for driving a large % of online and offline growth for our Retail business through best‑class online advertising strategy and activation. Recently in‑housed in 2024, we’re building one of the UK’s most successful, innovative brand‑side teams through bringing together industry‑leading talent with the very best tech & AI solutions.

As a Performance Media Tech & AI Specialist, you’ll help shape and deliver the next phase of transformation across our performance media channels. You’ll drive the implementation of automation and AI solutions, optimise our technology stack, and work closely with some of the biggest names in media and tech – including Google, Meta, Smartly, Jellyfish and AWIN. Your work will directly power revenue growth, increase efficiency and elevate how we activate across Paid Search, Paid Social, Affiliates and Display.

Key Responsibilities

• Working in close partnership with the Performance Media channel teams, drive the delivery of our Tech & AI roadmap by proactively identifying opportunities for advancement.
• Using your Digital Marketing knowledge : Scope, define and drive Tech & AI programmes with our Tier 1 platform partners, Google, Meta, AWIN and Smartly to pilot and embed cutting‑edge solutions.
• Working with the Tech & AI Manager – co‑lead the centralised plan which brings together : channel teams, partners, ad‑tech and agencies to leverage the best of our ecosystem to enable medium to long term growth.
• Plan and execute the rollout of new technology and tools to ensure robust adoption in day‑to‑day operations across the team.
• Track and evidence the impact of new technology and AI integrations on performance, efficiency and channel maturity.
• Stay close to emerging tools, innovations and platform capabilities—feeding new ideas into the roadmap.
• Support and nurture our Performance Media Tech & AI Exec, leading by example and adding to our culture of growth and curiosity.

What you’ll need to have

• Curious, proactive and always looking for ways to push boundaries through innovation.
• Solid understanding of digital marketing channels - ideally across two of; Paid Search, Paid Social, Affiliates or Display.
• 5+ years of experience in digital media, with a passion for technology and how this can drive growth.
• Practical experience having been hands on with some Digital or Performance Media tools – i.e. Google Ads, SA360, AWIN, Meta Ads, TikTok Ads, Smartly.
• Effective collaborator who enjoys working across internal teams and external partners to bring ideas to life, whilst reducing complexity.
• Bonus if you’ve experimented with AI tools or used automation to streamline your own work.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity / paternity / adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24 / 7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs / rewards. (Please note, any salary estimates given on third‑party sites are not provided or endorsed by Boots and may not be accurate)

What’s next

If your application is successful, our in‑house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.