Performance Marketing Specialist

Vivienne Westwood; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading British fashion brand is seeking a Performance Marketing Specialist to join their Digital Marketing team. This role involves leading strategy and execution of various marketing campaigns, optimizing product feeds, and providing data-backed insights. The ideal candidate will have 4+ years of experience in performance marketing, particularly within the luxury fashion sector, and possess strong analytical and communication skills. Join us to make an impact in vibrant marketing initiatives within a creative environment.

Benefits

Staff discounts

Training

Health & Wellbeing support

Perkbox membership

Cycle to work scheme

Generous annual leave allowance

Pension Scheme

Opportunity to develop new skills and progress in your career

Qualifications

• 4+ years of hands-on experience in performance marketing with a focus on PPC, Google Shopping, Paid Social, and Affiliate Marketing.
• Previous experience in the luxury fashion or retail industry.
• Hands-on experience with feed optimization.

Responsibilities

• Lead the strategy and execution of ROAS-driven campaigns across various platforms.
• Manage agency performances and ensure campaigns meet targets.
• Collaborate with teams to align campaigns with business objectives.
• Optimize product feeds for improved campaign performance.
• Develop data-driven marketing measurement frameworks.

Skills

Performance marketing

PPC

Google Shopping

Affiliate Marketing

Data analysis

Excel

Tools

Google Ads

Meta Ads Manager

Google Analytics (GA4)

Job description

Vivienne Westwood is one of the most iconic British fashion brands, renowned for its heritage, innovative design, and commitment to culture and activism. We care deeply about our people and the environment, and our core values — Gaia, Quality not Quantity, Activism, Culture & Heritage — guide us daily.

If you share our passion for creativity, sustainability, and innovation, we’d love to hear from you.

About The Role

We are excited to offer an opportunity for a Performance Marketing Specialist to join our Digital Marketing team on a full-time basis for 12 months with the possibility of becoming a permanent role. This role will be based in our Battersea office.

The Performance Marketing Specialist will be responsible for leading the strategy and execution of ROAS-driven campaigns across PPC, Google Shopping (including product feed optimisation), Paid Social, and Affiliate Marketing. The ideal candidate has a highly analytical, mathematical mindset with proven experience in campaign optimisation, and a strong understanding of attribution methodologies.

Key Responsibilities

• Performance Strategy & Agencies management
• In collaboration with the Head of Digital, lead and manage the agency in optimising campaigns across Google Ads including Google Shopping.
• In-house run and optimise campaigns across Meta (Facebook/Instagram)
• In-house run and optimise campaigns on Pinterest and TikTok
• Continuously refine campaign targeting, bidding strategies, and budgets to maximize ROAS and lower CAC.
• Serve as the primary point of contact for the performance marketing agencies to ensure campaigns are executed effectively and meet performance targets.
• Align agency efforts with the brand's business objectives, ensuring consistent messaging and adherence to the luxury brand positioning.
• Provide clear briefs and KPIs, continuously evaluating agency output, identifying opportunities for improvement, and ensuring ROAS and other KPIs optimization.
• Work alongside the creative, merchandising, and e-commerce teams to ensure campaigns are aligned with seasonal collections, product launches, and promotional initiatives.
• Feed Optimization & Management
• Make sure our product feeds are optimised to improve overall performance of our Google Shopping campaigns
• Lead the agency responsible for running our feed management platforms to ensure feeds are accurate, clean, and fully optimized for performance, with the plan of running this activity fully in house eventually.
• Collaborate with the ecommerce merchandising team to align feed content (titles, descriptions, images, and custom labels) with marketing priorities and seasonal trends.
• Lead the agency in implementing best practices to improve feed quality score and maximize impressions and conversions.
• Campaign Analysis, Data Visualization & Insights
• In collaboration with the Website and Data Analyst, develop and implement a robust data-driven marketing measurement framework
• In collaboration with the Website and Data Analyst, utilise Google Analytics (GA4) or Looker Studio to build performance dashboards and deliver real-time campaign insights.
• Analyse campaign data to uncover trends, identify growth opportunities, and deliver data-backed strategies.
• Measure, report, and present critical KPIs such as ROAS, CLV, CAC, and feed performance.
• Affiliate Marketing Management
• Work alongside the digital team to drive the performance of affiliate programs by onboarding and managing partnerships to deliver incremental growth
• Monitor affiliate performance, negotiate partnerships, and implement strategies to optimize ROI.

Profile & Key Skills

• 4+ years of hands-on experience in performance marketing with a strong focus on PPC, Google Shopping, Paid Social, and Affiliate Marketing.
• Previous experience in the luxury fashion or retail industry
• Hands-on experience with feed optimization

Technical Skills

• Hands-on expertise with Google Ads, Meta Ads Manager, Google Shopping, and affiliate marketing platforms.
• Understanding of feed management and optimization for Google Shopping and dynamic product ads.
• Strong analytical skills and proficiency with Google Analytics (GA4), and Excel for reporting and insights.

Analytical & Strategic Mindset

• Exceptional numerical and analytical abilities with a focus on turning complex data into actionable strategies.
• Proven experience building performance dashboards and visualizing data to drive decision-making.

Soft Skills

• Strong problem-solving skills, attention to detail, and ability to work in a fast-paced, data-driven environment.
• Excellent communication skills and ability to collaborate with internal teams and external partners

Benefits

• Staff discounts
• Training
• Health & Wellbeing support
• Perkbox membership
• Cycle to work scheme
• Generous annual leave allowance
• Pension Scheme
• Opportunity to develop new skills and progress in your career

Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws.