Performance Marketing Manager - Services, London, c. £70K

Xpand Group; City Of London; Remote; GBP 60,000 - 70,000; Full time

Job summary

A leading B2B SaaS company is searching for a Senior Performance Marketing Manager to shape and scale their global marketing strategy. This remote role (transitioning to hybrid) demands strong performance marketing experience in a tech environment. Candidates should have 6-7 years of hands-on expertise and a passion for data-driven decision-making to optimize lead generation and improve revenue growth. Competitive salary between £60-70k offered.

Qualifications

• 6-7 years in performance marketing, ideally in B2B SaaS.
• Proven results in lead generation & revenue growth across international markets.
• Hands-on expertise with paid media platforms & analytics.

Responsibilities

• Lead strategy, execution, and optimisation of paid campaigns across multiple channels.
• Manage budgets, forecasting, and reporting on key metrics.
• Run A/B tests and drive conversion rate improvements.

Skills

Performance marketing

Lead generation

Data analysis

Digital advertising

Tools

Google Ads

Bing Ads

Meta Ads

LinkedIn Ads

GA4

Job description

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Senior Performance Marketing Manager (B2B SaaS) |

UK (Remote until Q3, then hybrid) | Full-time | £60-70k | Reporting to: Marketing Director

My client is transforming how organisations make better people and culture decisions through scientifically valid assessments and psychometrics. With 500+ customers, they help businesses reduce recruitment costs, hire the right people, and boost performance with their growing suite of cognitive, personality, culture, and skills assessments.

The Role

We're looking for a strategic, data-driven Senior Performance Marketing Manager to own and scale our global paid marketing strategy. You'll manage multi-channel campaigns (Google, Bing, Meta, LinkedIn, programmatic, display), drive lead generation and acquisition, and ensure ROI through continuous testing, optimisation, and reporting.

What You'll Do

• Lead strategy, execution, and optimisation of paid campaigns across multiple channels
• Manage budgets, forecasting, and reporting on key metrics (CAC, ROAS, LTV, conversion)
• Run A/B tests, optimise landing pages, and drive conversion rate improvements
• Collaborate with content, sales, and product teams to align messaging and funnel strategy
• Explore new growth channels and tactics to scale acquisition

What We're Looking For

• 6-7 years in performance marketing, ideally in B2B SaaS
• Proven results in lead generation & revenue growth across international markets (US a plus)
• Hands-on expertise with paid media platforms & analytics (GA4, tag managers, CRO tools)
• Strong analytical mindset, commercial focus, and creative problem-solving skills
• Confident communicator, comfortable working independently in a high-growth environment

If you're a performance marketer who thrives on data, creativity, and impact, we'd love to hear from you.

Apply now and help us shape the future of people and culture decisions.

*Rates depend on experience and client requirements