Performance Marketing Manager (Paid Social)

Mpb Europe Limited; Brighton; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading platform for photography equipment is seeking a Performance Marketing Manager to shape and deliver their paid social strategy from their Brighton office. You will drive customer acquisition and growth by blending creative strategy with data-led optimization, leading campaigns across various platforms. The ideal candidate will have experience in managing paid social campaigns, particularly on Meta and TikTok, and possess strong analytical and communication skills. Enjoy a supportive environment with opportunities for professional growth.

Benefits

25 days annual leave + bank holidays

1 wellbeing day off per year

5% employer contributory pension scheme

Private healthcare

Employee assistance program

Dog friendly workplace

Bespoke Learning Management System

2 volunteer days per year

Qualifications

• Experience managing and optimising paid social campaigns (Meta and TikTok essential).
• Proven track record managing significant budgets with measurable ROI.
• Exceptional communication and collaboration skills across teams.

Responsibilities

• Develop and implement paid social strategies to drive growth.
• Collaborate on daily execution and optimisation of campaigns.
• Analyse performance and optimise conversion paths.

Skills

Managing paid social campaigns

Budget management with measurable ROI

Creative intuition

Analytical skills

Communication skills

Detail-oriented

Curiosity for digital trends

Experience in marketplace business

Tools

Excel

Google Sheets

Tableau

Job description

📍 Location: Brighton (2 days per week in office, 3 days per week from home)
💖 Department: Marketing
📅 Position type: Full time, Permanent

At MPB, we’re transforming the way people buy, sell and trade photography and videography gear.

As the Performance Marketing Manager (Paid Social) at MPB, you’ll take the lead in shaping and delivering our paid social strategy—driving customer acquisition (for both buyers and sellers) and growth in revenue, quotes and engagement.

You’ll be responsible for the performance and innovation of our paid social channels, blending creative strategy with data‑led optimisation to deliver measurable impact.

Working closely with the Creative, Content, and Analytics teams, you’ll build a testing framework that connects insights, creativity, and business outcomes—helping MPB scale efficiently, while making our brand stand out on platforms like Meta and TikTok.

What you’ll be doing

• Develop and implement comprehensive paid social strategies to drive growth and improve efficiency across acquisition and engagement campaigns
• Collaborate with the Performance Marketing Coordinator on daily execution and optimisation of campaigns
• Use data and attribution modelling to analyse performance and optimise conversion paths
• Lead the creative direction of paid social campaigns—translating insights into high‑impact content and messaging
• Partner with creative teams to brief, test and refine ad concepts through A/B testing and experimentation
• Continuously test, learn and scale campaigns to drive growth and reduce CAC
• Stay ahead of platform innovations and social trends to bring fresh, innovative ideas to MPB’s paid social approach
• Work closely with the Paid Search Manager to align strategies, share learnings and coordinate cross‑channel growth initiatives

About you

We’re looking for someone who thrives in a creative, supportive and growth‑oriented environment, and is passionate about using data and storytelling to drive performance.

You’ll bring:

• Experience managing and optimising paid social campaigns (Meta and TikTok essential)
• Proven track record managing significant budgets with measurable ROI
• Strong creative intuition and understanding of audience behaviour
• Advanced analytical and data literacy skills—Excel, Google Sheets or Tableau experience preferred
• Exceptional communication and collaboration skills across teams and stakeholders
• Proactive, detail‑oriented and able to manage multiple priorities simultaneously
• A test‑and‑learn mindset with curiosity for emerging digital trends
• (Bonus) Experience in a marketplace or re‑commerce business, and/or certifications in Meta Ads

Our Values; applied

🌍 Better, Connected: We collaborate and embrace diversity – creating a safe space for all

💡 Empowering and Empowered: We take ownership, show accountability, and celebrate success

🔎 Insight‑driven: We analyse, review, and adapt based on data

🌱 Agents of Change: We’re innovative, promote sustainability, and inspire growth

🌟 Focussed on Excellence: We aim high, work smart, and deliver efficiently

🚀 Passionately Ambitious: We strive to improve, encouraging creativity and honesty

About MPB

We are MPB, the largest global platform for used photography and videography equipment. Our platform transforms the way people buy, sell and trade in photo and video gear. MPB is a destination for everyone, whether you’ve just discovered your passion for visual storytelling or you’re already a pro.

We recognise the benefit of inclusive practices to better build a diverse community here at MPB. Our commitment to ensuring inclusion fuels and connects us as one with the diverse community of visual storytellers that we serve.

MPB customers come from all walks of life, and so do we. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of family makeup, race, sexuality, religion, gender identity, disability or age. At MPB, every employee has the opportunity to make an impact and grow.

Benefits

• 25 days annual leave + bank holidays
• 1 wellbeing day off per year
• 5% employer contributory pension scheme
• Private healthcare
• Access to EAP with a range of employee discounts
• Dog friendly workplace
• Bespoke Learning Management System – the MPB “Learning Lab” with access thousands of free courses to upskill in any areas you’d like, whether personally or professionally
• 2 volunteer days per year for charity which aligns with MPB values, and of your choosing