Performance Marketing Manager (Full-Time/Remote)

The Fox; Mossley Cross; Remote; GBP 40,000 - 60,000; Full time

Job summary

An established digital health company is seeking a marketing professional to develop and execute paid advertising strategies. This fully remote position requires expertise in Google Ads and Meta Ads, analytical skills, and a creative mindset. Join a team that values meaningful work and offers a supportive culture, all while contributing to enhancing healthcare accessibility.

Benefits

Fully remote work

Stable work schedule

Collaborative culture

Opportunity for meaningful work

Top-tier leadership

Qualifications

• Extensive experience with paid platforms like Google Ads and Meta Ads.
• Analytical, strategic, and creative mindset required.
• Excellent spoken and written English.

Responsibilities

• Develop and execute paid search strategies.
• Manage PPC and paid social campaigns.
• Conduct keyword research and optimisations.
• Generate performance reports for campaigns.
• Collaborate with stakeholders for aligned strategies.

Skills

Paid advertising platforms

Google Ads expertise

Analytical skills

Creative mindset

English proficiency

Job description

Overview

Dental Cover. This role reports to the Head of Marketing and is part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position is full‑time (40 hours per week) with at least 6 hours of crossover between 8 am‑5 pm GMT+10 (Brisbane, Australia).

Key Responsibilities

• Strategic Campaign Development – develop and execute paid search strategies aligned with business goals to increase member acquisition for dental cover products across Google, Bing and other relevant search platforms.
• Paid social campaign development and execution to acquire new members and retain existing ones across Facebook, Instagram, TikTok, YouTube and other relevant channels.
• PPC campaign optimisation – continuously monitor, analyse and optimise campaigns to maximise ROI, improve click‑through rates and reduce cost per acquisition. This includes optimising targeting options, ad placements and bidding strategies.
• Keyword research – conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy and landing page optimisation to enhance performance across all advertising channels.
• Complete funnel ownership – develop ideas for generating leads and revenue through targeted top, middle & bottom of the funnel campaigns. Maintain a 360 view of the funnel, tracking everything from impressions to conversions on a daily basis. Identify opportunities and troubleshoot issues at both the campaign and website levels to optimise performance.
• Budget management – effectively manage PPC and paid social budgets to ensure optimal allocation of funds across campaigns and channels.
• Testing and experimentation – develop testing hypotheses and implement a prioritised testing plan to ensure continuous learning. Coordinate A/B testing of ad copy, creative and bidding strategies to identify high‑performing variations.
• Performance reporting – generate regular reports on key PPC and paid social metrics. Provide actionable insights and recommendations based on data analysis to drive continuous improvement.
• New platform exploration – hunt for new opportunities across paid platforms and channels to sustain and accelerate growth.
• Collaboration – work closely with stakeholders (design, content, IT, SEO and Growth Marketing) to align performance marketing strategies with organic search initiatives and overall marketing programs.

Qualifications

• Extensive experience and evidence of achieving exceptional results with paid platforms like Google Ads, Meta Ads and other paid social platforms.
• Demonstrated success running Google Ads and Meta Ads is a must.
• Analytical, strategic and creative mindset when the role requires it.
• A growth mindset – embraces challenge, learns from feedback and continuously seeks improvement.
• Perfectly spoken & written English.
• Highest integrity.

Benefits

• 100% Remote – work from anywhere.
• Full‑time Position – stable and consistent work schedule.
• Similar Time Zone – work seamlessly with a team in a compatible time zone.
• Established Company – nearly 20‑year‑old successful and growing organisation.
• National Presence – part of a national Australian company.
• Meaningful Work – contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
• Top‑Tier Leadership & Team – collaborate with A‑level leadership and talent.
• Excellent Culture – positive and supportive work environment.

Smiley is a national digital health company with almost 20 years in the industry, providing Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.