Performance Marketing Manager - EMPSNG02

EMAPPLY; United Kingdom; Remote; GBP 80,000 - 100,000; Full time

Job summary

A dynamic marketing agency is seeking an experienced Performance Marketing Manager to lead digital marketing campaigns. The successful candidate will develop and manage strategies across various online channels, focusing on driving measurable results. Candidates should have a strong background in analytics and digital marketing, with over 5 years of experience. Competitive compensation is offered.

Benefits

Opportunity for growth

Competitive compensation

Ongoing training and development

Qualifications

• 5+ years of experience in a performance marketing role with hands-on experience running campaigns.
• Proven ability to manage and grow monthly ad budgets of at least £10k.

Responsibilities

• Develop and manage performance marketing strategies across channels.
• Analyze campaign performance and optimize for ROI.
• Collaborate with creative teams on ad copies and visuals.

Skills

Data-driven marketing

Google Ads

Facebook Ads

Analytical skills

Budget management

Communication skills

SEO/SEM tools

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

SEMrush

GA4

Shopify

Prestashop

Job description

Overview

Job Title: Performance Marketing Manager

Location: Remote - UK HOURS

Salary: R30 000 to R40 000 (based on experience)

The Company is looking for an experienced Performance Marketing Manager to lead and optimize our digital marketing campaigns. The ideal candidate will have a strong background in performance marketing and a proven track record of driving measurable results through various online channels.

Key Responsibilities

• Develop, implement, and manage performance marketing strategies across multiple channels including PPC, display, social media, and email marketing.
• Analyze campaign performance data and optimization opportunities to maximize ROI while minimizing costs.
• Collaborate with the creative team to produce high-quality ad copies and visuals that align with the brand’s messaging.
• Monitor relevant metrics and KPIs and prepare reports to communicate performance trends and insights to stakeholders.
• Conduct A/B testing on various campaign elements to improve engagement and conversion rates.
• Stay updated on industry trends and competitor strategies to innovate and improve performance marketing initiatives.
• Manage budget allocation for different channels, ensuring effective use of resources to meet targets.
• Work cross-functionally with sales and product teams to ensure alignment with marketing goals.
• Provide leadership and mentorship to junior marketing team members.

Qualifications

• Proven experience as a Performance Marketing Manager or in a similar role with a strong emphasis on data-driven marketing.
• In-depth knowledge of digital marketing channels and platforms including Google Ads, Facebook Ads, and programmatic advertising.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Excellent verbal and written communication skills.
• Proficiency in utilizing marketing analytics and tracking tools such as Google Analytics, SEMrush, and others.
• Experience with budget management and resource allocation.
• A results-oriented mindset with the ability to think strategically and creatively.
• Strong organizational skills to manage multiple campaigns and projects simultaneously.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• 5+ years’ hands-on experience running Google Ads & Shopping campaigns in ecommerce.
• Proven ability to manage and grow £10k+ monthly ad budgets.
• Strong knowledge of Merchant Center, product feeds, and catalog management.
• Comfortable with GA4 and reporting tools.
• Experience with Shopify and/or Prestashop is a plus.
• Analytical, detail-oriented, and entrepreneurial.

Benefits

• Opportunity to work in a dynamic and growing industry.
• Competitive compensation and potential for growth.
• Supportive team environment with ongoing training and development.