Performance Marketing Manager - Apps

HR Ways; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading recruitment firm in London is seeking a Performance Marketing Manager to spearhead their digital growth strategy. You will be responsible for scaling campaigns across various platforms while managing significant budgets. Candidates should have 8-12 years of experience in performance marketing, particularly in tech or e-commerce. This full-time, onsite role offers a range of benefits, including health insurance and performance-based bonuses.

Benefits

Health insurance for employee & family

Annual Ticket

24 Annual leaves on year completion

Bonus – performance based

Annual increment

Qualifications

• 8-12 years of experience in performance marketing or growth.
• Deep expertise in managing large-scale ad campaigns.
• Solid understanding of metrics like CPA, ROAS, and LTV.

Responsibilities

• Scale performance marketing across various digital platforms.
• Manage media budgets focusing on growth metrics.
• Run A/B tests for optimizations.

Skills

Campaign management across Google Ads

Analytical skills

Familiarity with data platforms (GA4, Looker)

Budget management

Communication skills

Project management skills

Job description

About the company we're hiring for Currently:

UAE-based pioneer delivering customer‑centric experiences and unparalleled opportunities through cutting‑edge technology, with six innovative tech ventures across the globe.

Job Description:

We’re looking for a senior, data‑driven, and results‑obsessed Performance Marketing Manager to lead our digital growth strategy.

Based in London, this is a high‑impact role where you’ll own acquisition across paid channels, build scalable marketing engines, and partner with creative, product, and data teams to drive business results.

This is an ideal opportunity for someone with 8‑12 years of experience who’s scaled campaigns at high‑growth tech or e‑commerce companies and knows how to balance strategy with hands‑on execution.

What You’ll Be Doing:

• Own and scale performance marketing across Meta, Google, TikTok, YouTube, and emerging channels
• Manage and optimize large‑scale media budgets with a focus on CPA, ROAS, LTV, and CAC
• Run structured A/B tests on creative, copy, targeting, and funnel strategy
• Collaborate with content and design teams to build high‑performing ad assets
• Partner with data, CRM, and product teams to align on full‑funnel growth initiatives
• Leverage platforms like GA4, Looker, or Amplitude to monitor and report on performance
• Lead attribution modeling and conversion tracking setup across all key channels
• Stay ahead of digital trends, platform updates, and competitive benchmarks

Qualifications/Skills You’ll Need:

• 8‑12 years of experience in performance marketing or growth at tech, e‑commerce, or B2C companies
• Deep expertise in campaign management across Google Ads, Meta, TikTok, YouTube, etc.
• Proven track record managing six‑to‑seven figure budgets efficiently
• Solid understanding of pixels, tracking, tagging, UTMs, and attribution models
• Highly analytical with strong command of data platforms (GA4, Looker, Excel, SQL a plus)
• Experience working with creative teams to shape and test ad concepts
• A strategic thinker with a hands‑on approach and relentless focus on results
• Excellent communication and project management skills

Other Details:

• Work Mode: ONSITE – Full Time
• Location: London, UK
• Experience: 8‑12 years
• Days: Monday to Friday
• Timing: 9am‑6pm

Benefits:

• Health insurance for employee & family
• Annual Ticket
• 24 Annual leaves on year completion
• Bonus – performance based
• Annual increment

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ employers worldwide ranging from the world’s biggest SaaS companies to most competitive startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.