Performance Marketing Manager

Infiterra; United Kingdom; Remote; GBP 45,000 - 60,000; Full time

Job summary

A growing SaaS company in the UK is seeking a Performance Marketing Manager to lead their advertising strategy across platforms like Google and LinkedIn. The ideal candidate has 4+ years in B2B SaaS marketing, a data-driven approach to campaign management, and excellent collaboration skills. This role offers flexibility in working environment and the opportunity to make a significant business impact.

Benefits

Competitive compensation package

Private insurance program

Flexibility on remote working

Continuous training opportunities

Modern, fully equipped workplace

Qualifications

• 4+ years running performance campaigns with proven MQL impact.
• Strong understanding of how marketing drives pipeline and revenue.
• Experience designing structured A/B tests and interpreting results.

Responsibilities

• Plan, launch, and manage paid campaigns across LinkedIn and Google Ads.
• Run structured A/B tests on creative, messaging, and targeting.
• Deliver clear performance reports on CPL, CTR, and funnel impact.
• Partner with performance teams for campaign integration.
• Ensure all ads reflect the brand guidelines.

Skills

B2B SaaS Marketing Experience

Business Acumen

Campaign Engineering Skills

MarTech Expertise

Analytical Rigor

Testing Mindset

Strategic Thinking

Platform Savviness

Collaboration & Communication skills

Tools

Google Ads

LinkedIn Ads

HubSpot

Job description

Join Infiterra and help power the future of subscription e-commerce.

Infiterra’s B2B SaaS e-commerce platform helps IT Distributors and Managed Service Providers (MSPs) automate and grow their subscription business. With 100+ customers in 75 countries, we’re recognized for innovation and global impact—and we’re just getting started. We foster a collaborative and growth-oriented culture, allowing you to be part of a dynamic, forward‑thinking team.

The role in a nutshell 🔍

As a Performance Marketing Manager, you’ll own and optimize our paid advertising strategy across Google, LinkedIn, and retargeting platforms. You’ll be at the center of driving high‑quality lead generation, running A/B tests, reallocating budget to top performers, and staying on top of the latest platform trends.

🎯 Your goal? Fuel Infiterra’s sales funnel with high‑quality MQLs while maximizing ROI and pipeline impact.

How you’ll work

You’ll design, launch, and continuously improve paid ad campaigns that align with buyer personas and GTM strategies. From testing creative variations, to monitoring performance, to reporting on funnel impact—you’ll be hands‑on in every detail. You’ll collaborate closely with strategy, ops, and sales to ensure campaigns are integrated and performance is visible at every stage.

🙋♀️ Our Ideal Candidate Profile

You’re a data‑driven marketer who thrives on testing, iteration, and optimization. You balance creative thinking with analytical rigor, and you love turning campaign insights into clear business outcomes. You enjoy working cross‑functionally, staying on top of ad platform changes, and bringing both strategic ideas and hands‑on execution to the table.

Why You’ll Love It Here 💙

• A culture that values experimentation, testing, and measurable growth
• Direct impact on revenue and pipeline acceleration
• Opportunity to work across international markets and diverse personas
• A collaborative team environment with space to innovate and grow

📋 What you’ll do

• Digital Advertising Campaigns: Plan, launch, and manage paid campaigns across LinkedIn, Google Ads, and retargeting platforms. Monitor performance, adjust targeting, and manage budgets for CPL efficiency.
• A/B Testing & Persona Alignment: Run structured A/B tests on creative, messaging, and targeting. Analyze outcomes and scale winning variations.
• Reporting & Optimization: Deliver clear performance reports on CPL, CTR, and funnel impact. Reallocate budget monthly to maximize ROI.
• Stakeholder Collaboration: Partner with the Online Strategist, Marketing Ops, and Senior Marketing Manager to ensure messaging alignment, accurate lead tracking, and campaign integration.
• Brand Alignment: Ensure all ads reflect Infiterra’s brand guidelines, tone, and professionalism.

🛠️ What you bring

• B2B SaaS Marketing Experience: 4+ years running performance campaigns in Google Ads, LinkedIn Ads, and retargeting with proven MQL impact.
• Business Acumen: Strong understanding of how marketing drives pipeline and revenue, not just clicks.
• Campaign Engineering Skills: Skilled in setup, bidding, keyword strategy, targeting, and budget optimization.
• MarTech Expertise: Hands‑on with HubSpot (or similar) for attribution, tracking, and lifecycle management.
• Analytical Rigor: Strong command of CPL, CTR, CVR, and ROI, with the ability to present insights clearly to stakeholders.
• Testing Mindset: Experience designing structured A/B tests, interpreting results with rigor, and scaling improvements.
• Strategic Thinking: Ability to connect campaigns to buyer personas, customer journeys, and GTM motions.
• Platform Savviness: Up‑to‑date on Google and LinkedIn algorithms, formats, and emerging best practices.
• Collaboration & Communication skills: Strong cross‑team partner with excellent written and verbal skills to turn performance data into actionable insights.

Sounds like you?
It is a Win-Win🌟

• A tech‑passionate team with a friendly culture and an international breed.
• A high‑end technology product
• Competitive compensation package with benefits.
• Private insurance program & Annual Basic Health Care.
• Flexibility on remote working (we use the work‑from‑anywhere model).
• Opportunities for knowledge growth through continuous training
• Modern, friendly & fully equipped workplace.

If you’re excited to lead performance marketing—boosting pipeline growth, crafting paid strategies, and making a real business difference we’d be thrilled to hear from you!

All applications will be treated with confidentiality. Please note that due to the high volume of CVs received, only candidates who are a good fit will be contacted for an interview.

As part of our commitment to diversity in the workforce, Infiterra is dedicated to Equal Employment Opportunity, ensuring that all individuals are treated with respect and consideration without regard to race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.