Performance Marketing Manager

ripple; Camden Town; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading wellness brand in the UK seeks a Performance Marketing Manager to enhance paid performance across digital channels. This role involves planning and executing campaigns, optimising conversion rates, and managing metrics. The ideal candidate has over 3 years of digital marketing experience, with a proven track record in scaling campaigns profitably. An analytical mindset and proficiency with ad platforms are essential.

Qualifications

• 3+ years of hands-on digital marketing experience, ideally managing performance campaigns.
• Proven ability to scale paid campaigns profitably.
• Strong analytical mindset with proficiency in spreadsheets and ad dashboards.

Responsibilities

• Plan and execute paid media campaigns across various channels.
• Optimise landing pages to improve conversion rates.
• Report on performance metrics using Google Sheets and dashboards.

Skills

Digital marketing experience

Paid campaign management

Analytical skills

Creative A/B testing

Understanding of Shopify

Collaboration skills

Tools

Google Ads

Meta Ads

TikTok Ads

Amazon Ads

Job description

About ripple⁺

ripple⁺ is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories:

• ripple⁺ inhalables: A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.

• ripple⁺ home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.

ripple⁺ Brand DNA:

• Extreme Ownership:Take full responsibility for every outcome within your control.
• Pursuit of Quality:How you do anything is how you do everything. Excellence is a habit.
• Purpose:Be here because you want to be—we are a passionate long-term-focused team.
• Growth Mindset:Embrace continuous learning, resilience, and adaptability to thrive.

The Role

We’re looking for a hands-on, analytical, and creative Performance Marketing Manager to scale paid performance across all digital channels for ripple⁺ and ripple⁺ home. You’ll work closely with the Head of Performance & Digital and Co-founders to profitably grow our customer base through structured testing, smart creative strategy, and tight campaign execution.

This is a fast-paced, detail-driven role where ideas, execution, and ownership are equally important.

Key Responsibilities

Paid Media Strategy & Execution

• Plan, execute, and optimise paid campaigns across Meta, TikTok, Google, and Pinterest, with a strong focus on profitable customer acquisition.
• Manage MER reporting to scale spend efficiently while maintaining performance KPIs.
• Support management of the overall paid media budget, ensuring alignment with business targets and Head of Performance oversight.
• Develop creative briefs, test hypotheses, and lead ad creative testing (messaging, copy, and visual assets).
• Collaborate with the design and content teams to continuously refine ad storytelling and positioning.

Performance & Conversion Optimisation

• Own testing and optimisation of landing pages to improve conversion rates (CVR) across funnels.
• Analyse campaign performance, identify key learnings, and execute rapid iteration cycles.
• Manage and track acquisition metrics such as CAC, ROAS, and blended MER.
• Report on performance insights using Google Sheets, Motion, and in-platform dashboards.

Cross-Channel Growth

• Contribute to ripple⁺’s multi-brand growth strategy across both inhalables and home fragrance lines.
• Experiment with emerging channels and audiences to identify new scalable growth opportunities.
• Support execution and optimisation of Amazon Ads as part of the broader acquisition mix.

What We're Looking For

• 3+ years of hands-on digital marketing experience, ideally within a high-growth D2C business or agency managing performance campaigns.
• Proven ability to profitably scale paid campaigns across Meta, TikTok, and Google.
• Experience running and interpreting creative A/B tests and translating insights into performance gains.
• Strong analytical mindset; comfortable working in spreadsheets, dashboards, and ad platforms.
• Understanding of Shopify and best practices to improve conversion rates.
• Structured, proactive, and results-driven, with a bias toward execution and accountability.
• Collaborative and detail-oriented; thrives in a fast-moving, founder-led environment.

Report Into:

Head of Performance & Digital