Performance Marketing Executive

CM recruitment; Swaffham; Hybrid; GBP 35,000 - 38,000; Full time

Job summary

A well-established travel brand in Swaffham is seeking a Performance Marketing Executive to enhance its online acquisition strategy through targeted campaigns. The role involves managing paid media across various platforms while applying SEO best practices. Candidates should have at least 3 years of relevant experience and strong analytical skills. The company offers a salary of £35k to £38k, plus travel industry perks and a hybrid working model.

Benefits

Travel industry discounts

Supportive team culture

Room for growth

Hybrid working model

Qualifications

• Minimum of 3 years of experience managing paid media campaigns, ideally in travel or e-commerce.
• Strong knowledge of performance tracking tools.
• Experience with landing page optimization and technical SEO audits.

Responsibilities

• Plan, execute, and optimize paid campaigns across multiple platforms.
• Manage campaign budgets and audience targeting.
• Conduct A/B testing and performance analysis.

Skills

Paid media campaign management

Google Ads

Meta Business Suite

SEO principles

Data interpretation

Copywriting

A/B testing

Tools

GA4

Meta Insights

Job description

Performance Marketing Executive – Travel Sector
Are you a data-driven digital marketer with a flair for paid media and a passion for travel? We’re working with a well-established travel brand that’s looking to strengthen its online acquisition strategy through targeted, high-performing campaigns. This is a fantastic opportunity to join a dynamic team and make a measurable impact in a fast-paced, customer-focused environment. Salary of £35k to £38k, hybrid working.

Performance Marketing Executive – Role & Responsibilities:
As Performance Marketing Executive, you’ll take ownership of paid media campaigns across multiple platforms, driving traffic, conversions, and ROI. You’ll also play a key role in ensuring SEO best practices are implemented across digital content and web infrastructure to support long-term organic growth.

• Planning, executing, and optimising paid campaigns across Google Ads, Meta Business Suite, and other platforms
• Managing campaign budgets, bidding strategies, and audience targeting
• Writing and testing ad copy, headlines, and creative assets to improve CTR and conversion rates
• Creating and managing landing pages, ensuring alignment with campaign objectives
• Conducting A/B testing and performance analysis to refine campaign effectiveness
• Monitoring KPIs such as ROAS, CPA, CTR, and conversion rates using tools like GA4 and Meta Insights
• Ensuring SEO best practices are applied across web content and landing pages
• Performing technical SEO audits and collaborating with developers to implement fixes
• Producing weekly and monthly performance reports with actionable insights
• Staying up to date with digital advertising trends, platform updates, and competitor activity

Performance Marketing Executive – Skills & Experience Required:
We’re looking for someone who combines analytical thinking with creative execution and thrives in a results-oriented environment.

• Proven experience managing paid media campaigns, ideally within travel, leisure or e-commerce (minimum of 3 years experience)
• Strong knowledge of Google Ads, Meta Business Suite, and performance tracking tools
• Solid understanding of SEO principles and experience conducting technical audits
• Ability to interpret data and translate insights into actionable strategies
• Excellent written communication and copywriting skills
• Experience with landing page optimisation and A/B testing
• A proactive mindset and ability to manage multiple campaigns simultaneously

Performance Marketing Executive – Additional Information & Key Benefits:

• Hybrid working model (2–3 days office-based)
• £35k to £38k depending on experience
• Travel industry discounts and perks
• Supportive team culture with room for growth
• Opportunity to shape paid media and SEO strategy in a growing brand

Please apply for the position of Performance Marketing Executive online or email your cv to [e-mail]