Performance Marketing Executive

F-Prime Capital; Greater London; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Generous annual leave

Annual bonus programme

£1,000 annual personal development–stp

Job summary

Proximie is seeking a hands-on Performance Marketing Executive to drive demand generation, own paid campaigns across LinkedIn, Google and programmatic channels, and ensure smooth lead handover to Sales. You will partner with Sales, Customer Success and Marketing Ops to translate strategy into repeatable campaigns that build pipeline in healthcare technology.

In this role you will analyse campaign performance, maintain HubSpot workflows, and contribute to market and competitive intelligence.

Qualifications

• BA/BS degree or equivalent experience.
• 2+ years in marketing or demand-generation roles.
• Hands-on experience running paid campaigns (LinkedIn Ads and Google Ads).
• Familiarity with account-based marketing principles and tools.
• Working knowledge of HubSpot or similar CRM/marketing automation.
• Ability to read data and translate it into actionable insights.
• Curious about market, competitors, and customers for actionable signals.
• Organised, detail-oriented, able to manage multiple workstreams.
• Strong written communication for campaigns, emails, and briefs.
• B2B experience is essential.

Responsibilities

• Plan and execute paid campaigns across LinkedIn, Google, and programmatic channels.
• Support ABM initiatives targeting key accounts in US and global markets.
• Manage campaign setup, monitoring, and optimisation end-to-end within budget.
• Track lead volumes, conversion rates, and pipeline contribution; surface insights to Marketing leadership.
• Maintain HubSpot workflows and data hygiene; nurture sequences.
• Coordinate lead handover to Sales with clear documentation and process improvements.
• Prepare performance reports, funnel summaries, and closed‑loop marketing reports.
• Monitor market and competitive trends and translate signals for Marketing, Sales and Product.
• Assist with sales enablement material like battlecards and one-pagers.
• Research to feed into core messaging and internal reporting.
• Support buyer journey mapping including lead scoring and nurturing refinements.
• Collaborate with Operational Marketing to ensure on-brand content supports campaigns.

Skills

LinkedIn Ads

Google Ads

ABM

HubSpot

CRM

Data analysis

B2B experience

Copywriting

Market intelligence

Education

BA/BS degree

Tools

LinkedIn Ads Manager

Google Ads

Programmatic platforms

Job description

Performance Marketing Executive

Proximie is on a mission to improve healthcare by transforming the world's operating rooms into connected ecosystems of people, devices, and data.

Our Intelligence Suite transforms operating room (OR) performance, keeping teams in sync and workflows on track to maximise throughput. Simultaneously our computer vision and AI capabilities capture real-time data and detect surgical events – improving quality of data outputs. The result: ORs are optimised like never before – with predictive analytics and automated notifications ensuring patients and staff are in the right place at the right time.

Once practitioners are in the OR, our Surgical Suite enables real-time remote access and creates a secure video record of every procedure; improving training, education, and collaboration. It is an intuitive asset which helps instil a culture of continuous learning, accelerates the adoption of cutting‑edge medical devices, and enhances surgical performance across the entire global workforce – improving outcomes and saving lives.

Proximie was commercialised in 2019 and is available in over 800 facilities globally.

Position Overview

As a Performance Marketing Executive, you will play a hands‑on role within Proximie's Demand and Intelligence unit, the strategic engine of our global marketing function. You will execute demand generation campaigns, maintain the operational backbone of our lead handover framework, and keep market and competitive intelligence flowing to the commercial team. You will run paid campaigns end‑to‑end, keep HubSpot and lead workflows in great shape, and ensure every qualified lead is cleanly handed over to Sales, while also supporting sales enablement, performance reporting, and market insight. The role requires someone who can scan the market and keep on top of customer and competitor intel, translating this into sales enablement for our commercial teams.

This is an execution‑focused role for a curious, commercially minded marketer who thrives in a fast‑paced healthcare technology environment. Working closely with Sales, Customer Success, and the Operational Marketing team, you'll translate strategy into activity and activity into pipeline – equally comfortable building a LinkedIn campaign, pulling a funnel report, tracking competitor moves, or drafting a one‑pager for Sales. You'll be given real ownership from day one and the opportunity to grow alongside a senior leader across demand generation, intelligence, and sales enablement.

Job Responsibilities

• Plan and execute paid campaigns across digital channels, including LinkedIn, Google, and programmatic.
• Support account‑based marketing initiatives targeting key accounts in the US and global markets.
• Manage campaign setup, monitoring, and optimisation end‑to‑end, ensuring activity is delivered on time and on budget.
• Track and report on lead volumes, conversion rates, and pipeline contribution, and surface insight to the Senior Marketing Manager and wider commercial team.
• Maintain and update lead records, workflows, and nurture sequences in HubSpot, keeping data hygiene and process discipline high.
• Coordinate lead handover to the Sales team with clear documentation, owning the operational side of the lead handover framework and helping to close structural gaps in the pipeline loop.
• Support the preparation of performance reports, funnel summaries, and closed‑loop reporting across the marketing‑to‑revenue journey.
• Assist with ongoing market and competitive trend monitoring – tracking competitors, signals, and news – and help translate the “so what” for Marketing, Sales, and Product.
• Support the preparation of sales enablement material, including battlecards, one‑pagers, and account‑based intelligence packs.
• Compile data and research to feed into sales enablement, core messaging, and internal reporting.
• Support the Senior Marketing Manager in buyer journey mapping, including lead scoring, grading, and nurture refinement.
• Collaborate closely with the Operational Marketing team to ensure campaigns are supported by on‑brand content, creative, and events, and to protect delivery standards end‑to‑end.

Requirements

• BA/BS degree, or equivalent experience.
• 2+ years of experience in a marketing or demand generation role.
• Hands‑on experience running paid campaigns – LinkedIn Ads and Google Ads as a minimum.
• Familiarity with account‑based marketing principles and tools.
• Working knowledge of HubSpot or a similar CRM and marketing automation platform.
• Comfortable with data – able to read campaign performance and know what to do with it.
• Naturally curious about the market – interested in competitors, customers, and what makes them tick, and able to translate signals into useful insight.
• Organised, detail‑oriented, and able to manage multiple workstreams at once.
• Strong written communication skills, with a good editorial eye and the ability to write clean, on‑brand copy for campaigns, emails, and internal briefs.
• B2B experience is a must.

Nice to Have

• Experience in a B2B SaaS or healthtech environment.
• An agency background – we value people who have worked across multiple clients and know how to move fast.

Why Work for Proximie?

• You will be encouraged to grow in your role, take ownership and gain responsibilities. Proximie's values are Ownership, Deliver Results, Build Trust and Go Beyond.
• Generous annual leave.
• Two “well‑being” days per year plus the day off for your birthday.
• “Summer Fridays” – early office closing on Fridays during summer months.
• Annual bonus programme – based on individual contribution.
• To support your professional growth, all permanent employees will have access to an annual stipend of £1,000 to assist with personal development activities.
• Flexible working hours – we trust our people to manage their time and to focus on wider results.
• A flat organizational structure where every opinion matters, ideas are cultivated, and innovation is encouraged.
• Proximie is a truly global company with teams across the UK, Europe, United States and the Middle East with that you will have opportunities to see the world.

Equal Opportunity Statement

Proximie is an equal opportunity employer. We are committed to providing a work environment that supports, inspires, and respects all individuals. We do not discriminate on the basis of race, colour, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the law.