Performance Marketing Director

Zepz; United Kingdom; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Unlimited annual leave

Great healthcare benefits

Employee discounts

Job summary

Zepz is seeking a Director of Performance Marketing to own and scale our paid acquisition globally across the WorldRemit and Sendwave brands. This senior leadership role will set the strategy, manage multi‑million budgets, and lead a team of five to drive growth in new customers and revenue through paid digital channels and markets.

You will collaborate with Brand, Product, Finance, and Data Science to build attribution, optimize CAC and LTV:CAC, and ensure rigorous measurement in a

Responsibilities

• Own the global paid acquisition strategy across Paid Search, Paid Social, App Store (ASA/Google UAC), Programmatic Display, and Affiliate.
• Own SEO & GEO strategy and delivery, working closely with the Martech team
• Define channel mix and budget allocation strategy, balancing new customer acquisition with retargeting and reactivation.
• Build a testing and experimentation roadmap that continuously improves CAC and LTV:CAC across key corridors and segments.
• Lead seasonal and campaign planning in close partnership with Brand and Creative teams
• Own a multi-million pound media budget with full accountability for CPA, ROAS, CPL, and revenue contribution targets.
• Partner with Finance and Data Science to build and maintain attribution models that support marketing mix decisions and board reporting.
• Deliver regular performance reviews, translating complex channel data into clear business narrative.
• Identify and size growth opportunities by corridor, product line, and customer segment — and make the investment case.
• Lead, coach, and grow a team of 5 performance marketers, with scope to scale as the function grows.
• Build team capability in measurement, automation, creative testing, and data led decision making.
• Manage key agency and technology partner relationships, including media agencies, DSPs, and measurement vendors.
• Drive a culture of rigour, speed, and continuous improvement across the team.
• Work with Product and CRM to ensure a seamless handoff from paid click to onboarded sender.
• Partner with Data Science on incrementality testing, audience modelling, and propensity scoring for paid channels.
• Collaborate with Brand & Central PMM to ensure creative quality and message consistency across paid formats.
• Work with Legal and Compliance on channel specific regulatory requirements across markets.
• As Zepz continues to build AI into how we work, we expect everyone to engage with it as a core part of their role.

Job description

About Zepz

Our Meaningful Mission

At Zepz, we're all about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we provide a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech. Zepz is the power behind WorldRemit and Sendwave, driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognizes and supports global connections.

Who You'll Be Joining

We look for mission-driven builders who thrive in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring clarity to tough challenges. At Zepz, we are Relentless Learners, always seeking feedback, and Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk.

Our Core Commitments — What We Live By

• Integrity: We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other.
• Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering.
• Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve.

Perks of Joining Our Team

We believe in empowering colleagues because we genuinely trust our team. Our culture is founded on this high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performance. Our remote‑first culture means you have the flexibility to work in your employing country wherever you feel the most focused and productive. This freedom comes with wonderful tailored, location‑specific perks designed to support your whole life, not just your work. Think unlimited annual leave , great healthcare benefits, and employee discounts. We want you to thrive and focus entirely on making your biggest impact! In turn, we expect you to bring high ownership and commitment to your work. This is a place where we value trust and high performance, and we'll provide the environment and support needed for you to excel.

About the role

We're looking for a Director of Performance Marketing to own and scale our paid acquisition engine globally across the WorldRemit and Sendwave brands. This is a pivotal senior leadership role: you will set the strategy, manage significant channel budgets, lead a team of 5, and drive measurable growth in customer acquisition and revenue across all paid digital channels and markets.

What You'll Own

Strategy & Channel Mix

• Own the global paid acquisition strategy across Paid Search, Paid Social, App Store (ASA/Google UAC), Programmatic Display, and Affiliate.
• Own SEO & GEO strategy and delivery, working closely with the Martech team
• Define channel mix and budget allocation strategy, balancing new customer acquisition with retargeting and reactivation.
• Build a testing and experimentation roadmap that continuously improves CAC and LTV:CAC across key corridors and segments.
• Lead seasonal and campaign planning in close partnership with Brand and Creative teams

Commercial Accountability

• Own a multi-million pound media budget with full accountability for CPA, ROAS, CPL, and revenue contribution targets.
• Partner with Finance and Data Science to build and maintain attribution models that support marketing mix decisions and board reporting.
• Deliver regular performance reviews, translating complex channel data into clear business narrative.
• Identify and size growth opportunities by corridor, product line, and customer segment — and make the investment case.

Team Leadership

• Lead, coach, and grow a team of 5 performance marketers, with scope to scale as the function grows.
• Build team capability in measurement, automation, creative testing, and data led decision making.
• Manage key agency and technology partner relationships, including media agencies, DSPs, and measurement vendors.
• Drive a culture of rigour, speed, and continuous improvement across the team.

Cross-functional Collaboration

• Work with Product and CRM to ensure a seamless handoff from paid click to onboarded sender.
• Partner with Data Science on incrementality testing, audience modelling, and propensity scoring for paid channels.
• Collaborate with Brand & Central PMM to ensure creative quality and message consistency across paid formats.
• Work with Legal and Compliance on channel specific regulatory requirements across markets.

AI Literacy & Tools

As Zepz continues to build AI into how we work, we expect everyone to engage with it as a core part of their role. For this position we are looking for:

• A genuine curiosity about AI and how it can be applied in your area of work — from accelerating analysis and insight generation, to improving how we design and deliver processes and communications.
• Practical experience using AI tools in a professional context — whether to connect information, draft content, build frameworks, or create insights from data. We want people who actively use AI to increase productivity, not those who are waiting to be told to.
• Strong AI literacy — an understanding of what AI assistants can and cannot do, how to prompt effectively, and how to critically evaluate AI-generated output before using it.
• Awareness of the ethical considerations and responsible use of AI in the workplace, particularly in the context of sensitive data, customer experience, and compliance.
• Prior experience using Claude (Anthropic) is a nice-to-have but not essential — what matters most is that you are genuinely engaged with AI as a tool, comfortable experimenting, and eager to share what works with your wider team.