Performance Marketing Analyst

Madfish; Remote; GBP 30,000 - 50,000; Full time

Job summary

A fast-growing iGaming company seeks a Performance Marketing Analyst to manage marketing investments and analyze paid traffic channels. The role involves transforming complex data into actionable insights, conducting ROI modeling, and assessing customer acquisition costs. Candidates should have experience in performance marketing or analytics, knowledge of tools like SQL and Power BI, and an understanding of iGaming metrics. Join the team to make an impact and shape the future of the gaming industry!

Benefits

Competitive compensation

Flexible schedule

Supportive environment

Qualifications

• Experience in performance marketing or analytics.
• Strong analytical skills to assess various key metrics.
• Background in iGaming or Fintech is a strong advantage.

Responsibilities

• Analyze paid traffic channels for performance.
• Assess Customer Acquisition Cost and channel retention.
• Develop dashboards to provide actionable insights.

Skills

Data analysis

Performance marketing

CRM knowledge

SQL

Power BI

Tableau

Excel

Understanding of iGaming metrics

English (Upper Intermediate)

Tools

Power BI

Tableau

SQL

Excel

Job description

We are a fast-growing iGaming company focused on the LATAM market, primarily Argentina. We are actively scaling acquisition channels, strengthening our product, and building a data-driven approach.

We are looking for a Performance Marketing Analyst to join our team to help us manage marketing investments and identify the channels that attract the most valuable players.

You will be the analytical backbone of our performance marketing team, transforming complex data into understandable and actionable insights.

Responsibilities

• Analyze paid traffic (UA, PPC, Programmatic).
• Assess CAC, CR, FTD, and retention across channels and campaigns.
• Support A/B testing of marketing.
• LTV forecasting and ROI modeling.
• Develop dashboards and optimization recommendations.

Requirements

• Experience in performance marketing or analytics.
• Knowledge of CRM, SQL, Power BI, Tableau, Metabase (or similar systems), Excel/Sheets, and BI tools.
• Understanding paid player acquisition in iGaming is a significant advantage.
• Understanding of performance and product metrics: CPA, ROI, ARPU, LTV, Retention, Churn.
• Background in iGaming, Fintech, or performance marketing — a strong advantage.
• English — Upper-Intermediate or higher.

We offer

• Work with international markets and large data volumes.
• Impact on acquisition and retention strategies.
• Supportive and expert-driven environment.
• Competitive compensation and flexible schedule.

We strive to be the best among competitors and successfully achieve our goals! Join the best and shape the future of the iGaming industry with us! 🚀

About the company

Our LATAM iGaming startup is more than a business, it is a place where ideas, talents and opportunities meet. 🤝 As part of an international holding, we bring global expertise in the gaming industry to the Latin American market, while remaining close to the culture and needs of players.

You can grow with us, influence the outcome and shape the gaming experience of the future.💯