People Analytics & Campaign Lead (Hybrid, 6m)

Boston Consulting Group; Erith; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading consulting firm in the UK is seeking an Analyst for a hybrid role based in London. The position involves working with clients to set up marketing test plans, perform campaign analysis, and support customer journey strategies. Candidates should have knowledge of SQL and/or Python, with an analytical mindset and curiosity about data. This is a 6-month fixed-term contract with a focus on delivering insights for marketing activities.

Qualifications

• Knowledge of SQL and/or Python to pull data from cloud environments.
• Experience with customer-related datasets or a strong interest in analytics.
• Curiosity about data and an analytical approach to problem-solving.

Responsibilities

• Set up test and learn plans for marketing activities.
• Use AI tools to provide clients with insights.
• Create customer profiles for audience subsets.
• Provide post-campaign analysis reporting.
• Support strategy teams in creating data-driven journeys.
• Build measurement frameworks and KPI trees.

Skills

Working knowledge of SQL

Experience with Python

Interest in marketing analytics

Detail-oriented

Curiosity and analytical mindset

Tools

AWS

Azure

GCP

Salesforce

Braze

Adobe

Job description

A leading consulting firm in the UK is seeking an Analyst for a hybrid role based in London. The position involves working with clients to set up marketing test plans, perform campaign analysis, and support customer journey strategies. Candidates should have knowledge of SQL and/or Python, with an analytical mindset and curiosity about data. This is a 6-month fixed-term contract with a focus on delivering insights for marketing activities.