Payer Marketing Manager

Insulet Corporation; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A medical device company is seeking a Payer Marketing Manager to develop payer strategies and enhance access to innovative technology. The role involves collaboration with teams and markets for effective communication and implementing marketing strategies. A Bachelor's degree and experience in healthcare market access or communications are required. The position is hybrid, based in London, Paris, or Munich.

Qualifications

• Experience in communications planning and execution via multiple channels.
• Professional experience in value communication, data management, or market access positions preferred.

Responsibilities

• Support the development of payer strategies and messaging.
• Collaborate with regions on marketing strategy implementation.
• Manage copy approval workflows for payer materials.
• Participate in projects that advance innovation and inclusion.

Skills

Communications planning

Understanding of communication channels

Information appraisal and synthesis

Project ownership and accountability

Microsoft Office Suite proficiency

Fluent in English

Education

Bachelor's degree in biomedical science or economics

Job description

Market Access is a key function in the adoption and commercialization of Insulet products and has an essential role in ensuring that people living with diabetes can access highly innovative products for the management of their condition. The Payer Marketing Manager role sits within the International Value and Access Group, reporting to the Director of Access.

The successful candidate will engage with internal stakeholders including the International Value and Access team, marketing teams and quality management. This role will ensure that content developed by the Value and Access team communicated to payers across our markets, will be engaging, tell the right story to meet their needs and be communicated through the right channels.

This position will be dedicated to Insulet’s international business to drive sustainable access to Omnipod® technology

Responsibilities

• Supports the International Value and Access team to develop compelling, evidence-based payer strategies and messaging that conveys clinical and economic value tailored to specific geographies : Designs and implements targeted marketing strategies that provide access to Omnipod® in private payer channels across International marketsLeads the validation of value propositions through engagement with internal stakeholders and select external experts to ensure they are fit for purposeDevelops a global repository of approved value messages, campaign assets, and supporting evidence for consistent use across marketsBuilds and curates libraries of relevant publications which support robust payer conversationsMaintains and enhances the team’s SharePoint platform to ensure accessibility, organisation, and usability of communications resources
• Works closely with internal partners in the development of strong payer marketing strategies
• Collaborates closely with the markets in the International region on implementation of regional campaigns and scaling best practices across the region
• Manages copy approval workflows for all payer-facing materials in accordance with internal compliance protocols and timelinesCollaborates cross-functionally with Value and Access, Medical Affairs, Quality, and Marketing to ensure unified messaging aligned with Insulet’s brand voice
• Participates in strategic projects that advance Insulet’s goals for innovation, inclusion, and international growth.

Required Leadership / Interpersonal Skills & Behaviors

• Able to work as part of a team.
• Ability to influence without authority across functional areas.
• Excellent verbal and written communication skills, with ability to communicate at multiple levels of an organization.
• Capacity to lead and deliver projects independently.
• Ability to think short and long term.

Required Skills and Competencies

• Experience in communications planning and execution via multiple channels
• Good understanding of effective communication channels.
• Proficiency in appraising and synthesizing large volumes of information, including clinical and economic information.
• Ability to prioritise and drive for results with an emphasis on quality.
• Ability to take ownership and accountability for wide-ranging project needs.
• Strong computer proficiency and experience with MS Office Suite (Word, Excel, PowerPoint).
• Fluent in English.

Education and Experience

• Bachelors degree (biomedical science, economics, etc.) or equivalent experience
• Demonstrated professional experience in value communication, data management, or market access positions within healthcare industry is preferred.

Additional Information

• The position is hybrid in either London , Paris or Munich.
• Travel is estimated at 25% but will flex depending on business need.

#LI-KJ1 #LI-Hybrid

Insulet Corporation (NASDAQ : PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people