Partnership Marketing Manager - EMEA

City Football Group; Camden Town; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading football organization in the UK is seeking a Partnership Marketing Manager to drive the success of global and regional partnerships. This role involves strategic planning, activation, and performance tracking while ensuring a high standard of collaboration. The ideal candidate should have strong knowledge of football, client servicing skills, and experience in sports sponsorships. Benefits include 26 days of annual leave, private healthcare, and partnership discounts.

Benefits

26 days annual leave

Private healthcare and dental cover

Annual discretionary bonus

Partnership and lifestyle discounts

Qualifications

• Experience with sports sponsorship contracts and rights packages.
• Flexible working attitude within a dynamic Club environment.
• Availability to travel for business needs.
• Experienced across all aspects of marketing and sponsorship.

Responsibilities

• Leads development of partnership strategies and activation plans.
• Educates Partners on Club's brand vision and marketing priorities.
• Collaborates with Partners to craft compelling stories.
• Supports in shaping proposals and renewal strategies.

Skills

Strong knowledge of the global and regional football landscape

Skilled in partner/client servicing

Strong digital expertise and experience

Solid commercial experience and acumen

High competence in standard Microsoft programs

Education

Undergraduate degree or equivalent

Job description

Join Manchester City Football Club and the City Football Group (CFG) as a Partnership Marketing Manager, driving the success of our global and regional partners across Europe and Africa. Reporting to the Senior Partnership Marketing Manager, you'll lead end-to-end partnership delivery from strategic planning and activation to performance tracking and ensuring each collaboration delivers exceptional results and for the partner and the club' Working closely with teams across the Club, you'll bring creativity, precision, and commercial focus to every campaign, supporting CFG's continued growth and reputation for excellence. This role may include UK and international travel, matchday attendance, and the chance to work on high-profile projects within one of the world's leading football organisations. If you're a motivated marketing professional ready to elevate world-class partnerships, we'd love to hear from you. Your Impact Planning Leads the development of robust partnership strategies and activation plans through a consistent, insight-driven framework. Immerses in each partner's world to understand their goals and challenges, guiding workshops and cross-departmental collaboration to deliver impactful solutions. Continuously refines planning approaches to stay competitive and ensures all activity is objectives-led and measurable. Club Brand Educates and engages Partners on the Club's brand vision and marketing priorities, identifying areas of shared opportunity to deliver mutual value. Plays a key role in ensuring all activations enhance and protect the Club's brand while fostering collaboration and sharing best practice across regions. Delivery Works closely with the Partnerships Operations team to ensure rights are delivered efficiently and to the highest standard. Provides clear briefings, maintains open communication with Partners, and continuously seeks ways to refine processes and share insights for improved performance. Case Studies Collaborates with Partners to craft compelling stories that showcase the impact of association and measurable results. Leads the creation of end-of-season reports, explores innovative storytelling formats, and identifies opportunities for award submissions and wider recognition. Business Development Supports Partnership Marketing and Creative teams in shaping proposals and renewal strategies, contributing insights across digital, media, and category performance. Develops ideas that deliver added value for Partners while driving organic growth and commercial success for the Club.

• Strong knowledge of the global and regional football landscape
• Experienced with sports sponsorship contracts and rights packages
• Solid commercial experience and acumen, with an inherent interest in this area
• Skilled in partner/client servicing
• Strong team ethic and collaborative nature - confident managing multiple stakeholders
• Flexible working attitude and approach within dynamic Club environment
• Availability to travel for business needs
• Strong digital expertise and experience, preferably within sports media/advertising
• Experienced/capable across all aspects of marketing and sponsorship, including:
• Strategy & Planning
• Activation & Rights Delivery
• Integrated communications
• Measurement and evaluation
• Negotiations & renewals
• High competence in standard Microsoft programs
• Undergraduate degree or equivalent

Desirable

• Additional language skills
• Exposed to a rights-holder/club environment
• Exposed to overseas markets/business cultures
• Post-graduate digital qualifications/courses
• Further marketing/sports-related credentials (Masters/Diploma etc…)

Established in 2013, City Football Group is the world's leading private owner and operator of football clubs, with total or partial ownership of thirteen clubs across the world. City Football Group also invests in other football related businesses and serves as a global commercial platform for our partners, whilst fulfilling our purpose of empowering better lives through football on a local and global scale, consistent with what "City" football has meant to people for over a century.

Our Winning Team

Our purpose is to empower better lives through football. We are proud of the role City Football Group clubs play in their localities, delivering positive economic, social and environmental impact through our operations and through programmes and activities that bring about meaningful, lasting change.

As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and dental cover, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.