Partnership Marketing Manager

Smart Energy GB; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A public engagement organization in London is seeking a Partnership Marketing Manager to lead the recruitment and management of partners. You'll develop integrated campaigns focusing on vulnerable customers and manage their delivery. The ideal candidate will have significant experience in partnerships and strong stakeholder management skills. The position offers a collaborative environment aimed at promoting technological adoption across Great Britain.

Qualifications

• Experience working for an integrated communications or marketing agency.
• Ability to manage multiple partnerships simultaneously with high standards.
• Experience leading campaigns and negotiating contracts.

Responsibilities

• Identify, recruit, and manage partners for campaigns.
• Forge relationships and manage budgets with partners.
• Lead integrated campaigns to engage vulnerable customers.

Skills

Experience in partnerships

Stakeholder management

Creative thinking

Problem-solving

Strong communication skills

Tools

Excel

Job description

Overview

At Smart Energy GB, we aim to engage and communicate with our diverse nation about the smart meter rollout across England, Scotland, and Wales. We are an independent organisation set up by the government to deliver the national public engagement campaign, raise awareness of smart meters and drive adoption of this technology in everyone's homes. Smart meters are essential building blocks in the creation of a cleaner, greener energy system for the future.

We are looking for a Partnership Marketing Manager with experience working for an integrated communications, marketing partnerships agency OR experience working in-house in partnerships or sponsorships, and experience developing, managing and evaluating successful marketing partnerships to join our team in our London office!

You will work with the Head of Specialist Audiences and the Senior Partnership Marketing Manager to plan and deliver the partnership strategy, recruiting and managing partners and ensuring that their delivery is optimised for the campaign. You will support with the planning, development and management of audience-led, multi-channel consumer campaigns, particularly those reaching vulnerable customers.

Key tasks/responsibilities

• Reporting to the Senior Partnership Marketing Manager to identify, recruit and manage partners and ensure that their delivery is optimised for our domestic and non-domestic campaigns.
• You will play a central role in the delivery of our partnerships programme with a focus on the identification, recruitment and management of partners for both our domestic and non-domestic campaigns
• Put together approach and strategic plans for priority prospects, attend meetings and engage prospective partners, negotiating marketing opportunities nationwide
• Forge and maintain strong relationships with partners and manage individual partner budgets and contracts. Leading the contractual process for your partners with support from the Senior Partnership Marketing Manager
• Lead on the delivery of integrated campaigns to engage Customers in Vulnerable Circumstances (CIVCs) and key SEGB audiences, using your skills to influence both internal and external stakeholders to meet the strategic objectives of the campaigns
• Ensure partner activity is robust and measurable and work with the insight and analytics team to ensure the effectiveness of the partnership can be monitored and evaluated
• Work closely with the Studio Manager to develop creative concepts for partnership led activity, drawing on deep knowledge of the partnership objectives as well as core SEGB messaging and brand guidelines
• Work with the wider partnerships team to manage partners and ensure that partnership’s programme content is delivered to the highest standard
• Negotiate with new partners, ensuring partnership campaigns are developed to meet organisational objectives, and provide maximum value for money
• Where partner requirements exist, use briefs to ensure content or materials are created, either by our internal design team or creative agencies
• Ensure you are across the detail of partnerships activity being delivered throughout Great Britain, working closely with the Senior Partnership Marketing Manager to manage effective workflow and programme activity
• Work closely with the Senior Partnership Marketing Manager to ensure that we are working with an optimum number of partners to deliver against the strategic requirements of the partnerships programme and the campaign
• Lead on the mapping of potential partners against audiences or tasks. As required support this process, researching potential partners against selection criteria to define priority prospects
• Keeping track of trends, industry developments and relevant news for CIVCs and Marketing to inform programme development and potential partner recruitment opportunities
• Hold a deep knowledge and understanding of CIVCs and their experiences of energy. Use this knowledge to support teams across the organisation with the delivery of their campaigns and activities
• Attend conferences and events relevant to the Partnership and Content team’s objectives and knowledge share outputs internally

Skills, experience and competencies

Essential

• Experience working for an integrated communications, marketing partnerships agency OR experience working in-house in partnerships or sponsorships
• You will have developed, managed and evaluated successful marketing partnerships and be able to demonstrate high levels of external supplier/ service management
• Experience of leading integrated campaigns, managing and coordinating stakeholders internally and across media, creative and digital agencies
• Proven ability to manage multiple partnerships simultaneously whilst maintaining the highest quality standards with an eye for detail
• Experience successfully demonstrating partnership results and return on investment
• Experienced at negotiating and managing the contracting process including creating partners work plans
• You will be excellent at building and managing relationships with a wide range of stakeholders and partners
• You will be a creative thinker, able to see new opportunities for collaboration and innovative marketing
• You will have proven experience of problem solving and driving improvement
• You will have strong IT skills, including the creation and management of excel spreadsheets
• Excellent communication skills (verbal/writing)
• Appreciation of the objectives and activities of Smart Energy GB
• Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

Desirable

• Knowledge of marketing/behaviour change best practice and the key considerations inputs and processes required to deliver an effective campaign is preferred
• Previous experience working with large scale marketing partnerships
• Experience of working across sectors to deliver projects

To apply for the role

Please click \"apply\" to be redirected to our careers page to submit your application. You will also see more information on who Smart Energy GB are and the benefits we offer to our employees.

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Diversity

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socioeconomic backgrounds, disability and gender as the key areas we would like to focus our recruitment efforts.

What do we do to promote diversity and inclusion at Smart Energy GB?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

1. Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population, in terms of the representation of people from ethnic minority and lower socioeconomic backgrounds.

If consent is given, of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.

2. Disability

All disabled applicants who meet the minimum requirements of the job as set out in the job description will be guaranteed an interview if consent is given for this data to be considered at the shortlisting stage.

Please let us know if there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs. Our offices have full wheelchair access.