Partner Program Manager

Sonar; Greater London; On-site; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Dynamic work culture

Commitment to diversity and inclusion

Opportunity to work with a global team

Job summary

A leading software solutions company is looking for a Partner Program Manager to architect and manage a tiered partner program that focuses on value-based metrics. The ideal candidate will have over 5 years of experience in channel management within the SaaS industry. Key responsibilities include designing partner incentives, collaborating with various teams to create onboarding paths, and tracking key performance indicators. The role is crucial in ensuring a seamless experience for partners and enhancing Sonar's ecosystem.

Qualifications

• 5+ years in Channel/Partner Program Management within the SaaS vendor.
• Experience with Developer Tools space is an advantage.
• Proficiency in communication to navigate internal ecosystems.
• Experience building or managing a value-based loyalty/incentive system.
• A key resource offering support to essential partners.

Responsibilities

• Architect and maintain a tiered partner program.
• Collaborate with the Enablement team and others.
• Design and manage referral fees and co-marketing funds.
• Own the Partner Relationship Management (PRM) platform.
• Create marketing kits for partners.
• Track KPIs like Partner-Sourced Revenue.
• Create sales and technical incentives.

Skills

Channel/Partner Program Management

Experience with Developer Tools

Internal Communication

Operational Mindset

Systems Fluency with PRM tools

External Communication

Tools

Salesforce

PRM tools

Job description

Who is Sonar?

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T‑Mobile.

Our Culture

We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily. We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly. And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals. At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.

Why You Should Apply

At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer‑written, AI‑generated, or from third parties. We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.

Role Overview

As our Partner Program Manager, you will be the architect and operator of the ecosystem that scales our reach. You will design a value-based program that rewards technical excellence, brand awareness, community contribution, and services depth as much as it rewards revenue. You will design the incentives, manage the infrastructure (PRM), and ensure our partners ranging from boutique DevSecOps VAR’s to Global SIs and Distribution have a frictionless experience.

Key Responsibilities

• Program Design & Evolution: Architect and maintain our tiered partner program, transitioning from traditional volume‑based metrics to a value‑added system (rewarding certifications, lead‑gen, and technical mastery).
• Partner Enablement: Collaborate with the Enablement team and Engineering/Services teams to create technical and sales onboarding paths, service creation, and certification tracks.
• Incentive Management: Design and manage referral fees, co‑marketing funds (MDF), and performance‑based rebates that align with our strategic goals.
• Tooling & Operations: Own the Partner Relationship Management (PRM) platform. Automate the “value” tracking, deal registration, and tier advancement processes to ensure a “self‑service” feel for partners.
• Ecosystem Marketing: Partner with Product Marketing to create “Partner‑in‑a‑Box” kits, ensuring partners can articulate our technical value proposition to their clients.
• Performance Analytics: Define and track KPIs such as Partner‑Sourced Revenue, Partner‑Influenced ACV, and the “technical health” of our partner base.
• Gamification: Create and manage sales and technical incentives to drive focused technology and GTM offerings.

Qualifications

• Experience: 5+ years in Channel/Partner Program Management within the SaaS vendor. Experience with Developer Tools space (e.g., Cloud, DevOps, Security, or Data) and advantage.
• Internal Communication: While technical expertise isn't a requirement, you will need to comfortably navigate Sonar's internal ecosystem and collaborate with key stakeholders to guarantee company‑wide participation in the program.
• Operational Mindset: Experience building or managing a value‑based loyalty/incentive system is a massive plus.
• Systems Fluency: Proficiency with Salesforce and PRM tools (e.g., Impartner, Channel Mechanics Allbound, etc).
• External Communication: A key resource and thought leader for the Sonar program, confidently presenting and articulating the Partner Program to essential partners, and offering necessary support.

We Value Diversity, Equity, and Inclusion

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.

We do not currently support visa candidates in the US.

Applications that are submitted through agencies or third party recruiters will not be considered.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.