Paid Social Strategist

Central Employment Agency; Tees Valley; Hybrid; GBP 33,000 - 38,000; Full time

Job summary

A leading marketing agency in Tees Valley is seeking a Paid Social Specialist to manage and optimize paid social campaigns across Meta platforms. The ideal candidate will leverage data-driven insights to enhance campaign performance, work with creative teams, and communicate effectively with clients. This is a key role in driving results for eCommerce brands, with a salary range of £33,000 to £38,000 DOE.

Qualifications

• Deep understanding of Meta advertising and its metrics.
• Ability to translate performance data into actionable strategies.
• Experience managing budgets in a data-driven environment.

Responsibilities

• Manage and grow paid social campaigns across Meta platforms.
• Collaborate closely with creative teams to guide testing and performance.
• Communicate campaign results to clients in understandable terms.

Skills

Meta advertising expertise

Data-driven decision making

Creative testing

Client communication

Job description

Central Employment is working with a fast growing Search and Performance Marketing Agency to appoint a data‑driven Paid Social Specialist.

Teesside x 3 days a week
£33,000‑£38,000 DOE

Paid Social profile

We’re looking for a Paid Social Specialist to join my performance team. You’ll manage and grow paid social campaigns across Meta platforms, working closely with our Head of PPC and the wider Ads team. Your focus is simple: drive profitable results for eCommerce brands using data, creative testing, and a structured approach to scaling campaigns.

Paid Social Specialist

The ideal candidate understands Meta advertising deeply and knows how to turn performance data into meaningful decisions. They approach accounts with structure, clarity and ownership. They’re comfortable working with client‑side creative teams, offering clear direction on what needs testing, what isn’t working and where the gaps are.

They know how to brief creatives in a way that’s practical and focused on performance, even though the creative production itself happens outside the agency.

They communicate confidently with clients, explaining results in simple terms and outlining the next steps without unnecessary complexity. They understand the metrics that matter to eCommerce brands and are comfortable managing budgets that require both responsibility and ambition.

They’re also someone who sees the value in being part of a new dedicated service direction for the agency. This candidate wants to help shape how Meta is delivered, contribute to the structure of the service and set strong standards from day one. If they work this way, they’ll integrate naturally into the agency and play an important role in its growth.

Location & Salary

• Glasgow + hybrid // Permanent – Up to £60,000 DOE
• County Durham + hybrid // Permanent – circa £35,000 DOE