Paid Social Manager

Smile Digital; Manchester; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A digital marketing agency in Manchester is seeking a Senior Paid Social Manager to develop and execute innovative paid social strategies. This role offers a hybrid work model with responsibilities including managing campaigns on platforms such as Meta, TikTok, LinkedIn, and YouTube. The successful candidate will blend creative thinking with performance metrics to drive impactful results in a fast-paced environment.

Qualifications

• Experience with developing paid social strategies.
• Proficiency in managing paid campaigns on multiple platforms.
• Ability to perform daily optimisations and budget management.

Responsibilities

• Develop paid social strategies from audience insights and funnel needs.
• Manage end-to-end paid campaigns across multiple platforms.
• Lead client communication and relationship management.

Skills

Strategic thinking

Data interpretation

Creative thinking

Paid social platform knowledge

Job description

Senior Paid Social Manager – Manchester (Hybrid 2 days per week in office)

Meta | TikTok | LinkedIn | YouTube | Paid Social Strategy and activation | Performance and creativity

We are looking for a Paid Social Manager who knows more than how to push buttons in Ads Manager, but how to think strategically, interpret data intuitively, and translate platform mechanics into real commercial impact. Someone who can balance creative thinking with performance. Someone who understands that great paid social is part science, part storytelling.

Our client has built a strong reputation for blending culture, creativity, and conversion, delivering paid social campaigns that connect emotionally and drive measurable results. They are scaling fast, and need a Paid Social Manager who wants to lead from the front, shape ideas, and elevate paid social both as a discipline and as a commercial driver.

This is a role that will have big impact, with space to experiment, influence and grow.

Your role will involve

• Developing paid social strategies from scratch based on audience insights, funnel needs, and platform behaviour
• Managing paid campaigns end to end across Meta, TikTok, LinkedIn and YouTube (plus new channels as they emerge)
• Executing and optimising campaigns daily, budget pacing, bid adjustments, audience refinement, creative iteration, and structured testing
• Leading client communication...