Paid Social Manager

Charles Tyrwhitt; City of Westminster; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading apparel company in the UK seeks a driven Paid Social Manager to lead paid social activity across platforms such as Meta, TikTok, and Pinterest. You will own campaign management, collaborate with creators, and utilize data for performance optimization. The role requires strong analytical skills and experience in influencer marketing. Enjoy competitive salary, a hybrid work environment, and the chance to innovate within a supportive culture.

Benefits

Competitive salary and bonus scheme

Staff discount from day one

Hybrid working policy

Qualifications

• Proven experience managing paid social campaigns, ideally across Meta, TikTok, and Pinterest.
• Experience in influencer/creator marketing and commissioning content for paid campaigns.
• Strong analytical background with proven experience using data to drive campaign decisions.

Responsibilities

• Own and manage paid social campaigns across Meta and Pinterest.
• Develop and execute strategic acquisition plans aligned with business goals.
• Track, analyse and report on campaign performance across multiple markets.

Skills

Paid social campaign management

Influencer marketing

Data analysis

Budget management

Stakeholder management

Tools

Meta Ads Manager

TikTok Ads Manager

Pinterest Ads

Excel

Job description

At Charles Tyrwhitt, our purpose is to 'Make it easy for men to dress well'. We’re seeking a driven Paid Social Manager to take ownership of our paid social activity across key platforms (Meta, TikTok, Pinterest, and emerging social channels) and lead the end‑to‑end process of sourcing, commissioning, and leveraging content from creators and influencers for paid campaigns. You will work closely with the Senior Digital Marketing Manager to drive customer acquisition and deliver measurable sales growth.

Responsibilities

Campaign Management and Strategy

• Own and manage paid social campaigns across Meta, Pinterest and other emerging platforms.
• Develop and execute strategic acquisition plans, ensuring alignment with business goals for new customers.
• Budget management and optimisation to deliver on KPIs.
• Plan, execute and monitor creative and optimisation testing.

Creators and Influencer Management

• Own the end‑to‑end process of sourcing, briefing and commissioning content from creators and influencers for paid social campaigns.
• Build strong relationships with influencers, creators and agencies to access high‑quality content.
• Ensure all content aligns with brand guidelines, campaign objectives and platform best practices.
• Measure the performance of influencer content and optimise future campaigns based on results.

Performance and Reporting

• Track, analyse and report on campaign performance (CPA, CTR, CPC, conversion rates, etc.) across all markets, including the UK, US, Germany, and emerging territories.
• Provide actionable insights and recommendations to improve campaign efficiency and overall paid social performance.
• Regularly review promotions and test schedules, providing recommendations for adjustments based on performance.

Collaboration and Stakeholder Management

• Work closely with the Creative teams to brief content requirements and ensure timely delivery.
• Partner with agencies, Meta representatives and technology providers to leverage the latest tools, formats, and innovations.

Leadership and Commercial Ownership

• Identify new opportunities to grow paid social and influencer activity, including new channels, formats or business models.
• Take ownership of campaign P&Ls, securing necessary approvals and managing budgets effectively.

Qualifications

• Proven experience managing paid social campaigns, ideally across Meta, TikTok, and Pinterest.
• Experience in influencer/creator marketing and commissioning content for paid campaigns.
• Experience of working with digital agencies and cross-functional teams.
• Strong analytical background with proven experience using data to drive campaign decisions.
• Experience of working in multi-territory markets is advantageous.
• Highly driven, proactive, and results oriented.
• Strong analytical skills and data‑driven thinking.
• Excellent time management, able to meet tight deadlines and manage multiple priorities.
• Collaborative with excellent stakeholder management skills.
• Positive, flexible, and adaptable attitude.
• Expert in online marketing platforms such as Facebook Business Manager, TikTok Ads Manager, Pinterest Ads, etc.
• Strong knowledge of Excel and reporting tools.
• Understanding of audience management, segmentation, and personalisation.
• Experience with product feeds and e‑commerce integrations.
• Tag management experience is beneficial but not essential.

Benefits

• Competitive salary and excellent bonus scheme
• An entrepreneurial environment where you'll be encouraged to try things and make changes to drive the business forward
• You'll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
• Our hybrid working policy means we work from the office 3‑4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)
• We are proud to go about our business in the right way and partner with many charities and sustainability partners – 'giving something back' is an important part of our ethos
• At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in