Paid Social Executive | Cult Beauty

THG; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading ecommerce group in the UK seeks a Paid Social Executive to advance their career within a dynamic marketing team. This role offers the chance to work across key social media platforms, implement innovative campaigns, and develop analytical skills under the guidance of experienced managers. The ideal candidate will possess strong knowledge of the beauty industry and a collaborative attitude. This position is ideal for those eager to contribute to a high-performance environment and influence creative direction.

Benefits

25 days annual leave plus bank holidays

Up to 50% staff discount on THG brands

Enhanced maternity and paternity pay

Qualifications

• Strong knowledge of social platforms including Meta, TikTok, Pinterest, and Snapchat.
• Experience in agency, retail, or hybrid settings is required.
• Excellent communication skills to present insights clearly.

Responsibilities

• Support management of Paid Social activity across multiple platforms.
• Implement end-to-end campaigns, including tracking and optimization.
• Brief and manage creative assets in collaboration with Creative teams.
• Monitor performance against KPIs and recommend optimization strategies.
• Contribute to creative strategy development to improve customer experience.
• Assist in budget management and identify growth opportunities.
• Develop expertise in advanced Paid Social techniques.

Skills

Knowledge of social platforms

Excellent communication skills

Organizational abilities

Collaborative attitude

Interest in the beauty industry

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Cult Beauty

At Cult Beauty, our mission is to become the world’s most trusted beauty retailer. As expert beauty curators, we cut through the noise of the global beauty industry to bring customers the most disruptive brands, scientific breakthroughs and cult favourite remedies. Our team continually pushes boundaries in digital beauty retail, delivering product recommendations and advice to customers who value authenticity over hype.

Why be a Paid Social Executive at THG Beauty?

This is an exciting opportunity for someone eager to advance their Paid Social career within a fast‑growing, high‑performance team. You will work closely with our Senior Paid Social Manager and wider marketing teams, gaining hands‑on experience across major platforms while developing the strategic and analytical skills needed to take the next step in your digital marketing career. With new social platforms, advertising formats and AI‑powered tools reshaping the industry, this role offers significant room for progression. You’ll be encouraged to explore emerging channels, test cutting‑edge AI‑led optimisation and creative tools. As you grow in the role, you will have the opportunity to take ownership of campaigns, influence creative direction, contribute to budget decisions, and play a key part in shaping how Cult Beauty scales its Paid Social presence.

As a Marketing Communications Executive, you’ll:

• Support the Senior Paid Media Manager with day‑to‑day management of Paid Social activity across Meta, TikTok, Pinterest, Snapchat and other emerging channels
• Implement campaigns end‑to‑end – including set‑up, tracking, optimisation and creative asset management
• Brief and manage creative assets (including copy) while working closely with our Creative teams to evolve high‑performing content
• Monitor and analyse performance against KPIs, providing actionable insights and recommending optimisation strategies
• Contribute to the ongoing development of creative strategy and testing plans to improve customer journeys and online experiences
• Support budget management and help identify new opportunities for growth
• Develop expertise in platform updates, measurement, attribution and advanced Paid Social techniques as part of your progression

What skills and experience do I need for this role?

• Strong knowledge of social platforms (Meta, TikTok, Pinterest and Snapchat) and reporting tools with a passion for staying ahead of industry developments
• Candidates must have demonstrable agency, retail or hybrid experience
• Excellent communication skills, with the ability to present insights with clarity and confidence
• Strong organisational and time‑management abilities, with the capacity to manage multiple deadlines
• Collaborative attitude and willingness to contribute to broader business strategy
• A genuine interest in the beauty industry
• Candidates must have demonstrable agency, retail or hybrid experience

Career Development

• Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our in‑house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.