Paid Social Executive

The Goat Agency; England; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Regular social events

MacBook laptop

Flexi-hours

£200 home office grant

Health allowance

Life insurance

25 days holiday

Birthday day off

Office beauty treatments

Free flu jabs

Job summary

A leading influencer marketing company in the United Kingdom is seeking a Paid Social Specialist to manage and optimise social media advertising campaigns. The ideal candidate will have a year of experience in paid social, collaborating across teams to create impactful ad content. Benefits include flexible working hours, a health and wellbeing allowance, and 25 days of holiday per year. Join a dynamic team shaping the future of influencer marketing.

Qualifications

• 1 year of Paid Social experience is required.

Responsibilities

• Strategise, execute, and monitor paid social media advertising campaigns.
• Conduct thorough research to reach target audiences.
• Develop compelling ad creatives and messaging.
• Analyse campaign performance metrics to optimise ROI.
• Experiment with ad formats and targeting options.
• Stay updated on social media advertising trends.
• Generate reports to track campaign performance.
• Collaborate with other marketing teams.
• Ensure ad compliance with regulations and policies.
• Respond to changing market dynamics.

Skills

Paid Social experience

Tools

MacBook

Job description

Overview

Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.

As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.

Our data driven approach is powered by insights gathered from tracking the performance of over 100,000 influencers. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.

We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.

Responsibilities

• Paid Social Campaign Management: Strategise, execute, and monitor paid social media advertising campaigns across various platforms.
• Audience Targeting: Conduct thorough research to define and reach target audiences with precision.
• Creative Collaboration: Work closely with wider teams to develop compelling ad creatives, messaging, and visuals.
• Performance Optimisation: Continuously analyse campaign performance metrics and adjust strategies to maximise ROI.
• A/B Testing: Experiment with different ad formats, targeting options, and creative elements to optimise campaign effectiveness.
• Industry Awareness: Stay updated on social media advertising trends, platform updates, and best practices.
• Analytics and Reporting: Generate regular reports to track campaign performance and provide actionable insights.
• Cross-Functional Coordination: Collaborate with other marketing teams to ensure alignment and integration of campaigns.
• Compliance and Regulation: Stay informed about industry regulations and platform policies to ensure ad compliance.
• Adaptability: Respond to changing market dynamics and adjust strategies accordingly.

Requirements

• 1 year of Paid Social experience.

Company Culture and Benefits

• Regular social events and ongoing clubs.
• Provided MacBook laptop to work from.
• Flexi-hours.
• £200 grant to make your working from home set-up comfortable once you’ve passed probation.
• Health and wellbeing allowance once you’ve passed probation.
• Life insurance policy.
• 25 days holiday plus bank holidays, accruing up to 30 days based on length of service.
• Birthday & work anniversary days off.
• Length of service gifts.
• In-office benefits such as beauty treatments & yoga.
• Flexible bank holidays.
• Free flu jabs.

Plus many more!