Paid Social Ads Coordinator

Reform UK; City of Westminster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A fast-growing political organization in Westminster is looking for a Paid Social Ads Coordinator to join their digital team. This role involves managing and optimising impactful advertising campaigns on platforms like Meta, X, YouTube, and TikTok. The ideal candidate should have proven experience with paid social campaigns, excellent analytical skills, and the ability to communicate complex insights. This position offers a unique opportunity to shape digital advertising strategies in UK politics.

Qualifications

• Proven experience managing paid social campaigns with six-figure budgets.
• Excellent knowledge of major ad platforms including Meta and X.
• Strong analytical skills and a passion for data-driven decision-making.

Responsibilities

• Work on paid social advertising campaigns across multiple platforms.
• Plan, execute, monitor, and optimise campaigns.
• Produce weekly and monthly reports analysing ad performance.

Skills

Managing paid social campaigns

Facebook Ads Manager

Strong analytical skills

Communication of performance insights

Attention to detail

Political awareness

Tools

Google Analytics

Meta Insights

Meta Business Suite

X Ads

YouTube/Google Ads

TikTok Ads Manager

Job description

Reform UK is looking for a strategic and results-driven individual to join our digital team as a Paid Social Ads Coordinator. You’ll be part of a fast-paced, focused group working at the cutting edge of political communications—delivering high-impact advertising campaigns seen by millions of British voters each week.

We’re seeking someone who is data-savvy, creative under pressure, and passionate about using paid media to drive real-world change. If you love optimising performance, testing new strategies, and working with purpose, this role is for you.

Location: Full-time, Westminster, London

Key Responsibilities

• Work on our paid social advertising campaigns across platforms including Meta (Facebook/Instagram), X (Twitter), YouTube, TikTok, and others.
• Plan, execute, monitor, and optimise campaigns with performance goals in mind: reach, engagement, conversions, and voter acquisition.
• Collaborate with our in-house content, video, and design teams to create compelling, high-performing ads.
• Maintain tight control over ad budgets, targeting parameters, and A/B testing protocols to maximise ROI.
• Produce weekly and monthly reports analysing ad performance, spend, reach, and key learnings.
• Stay across platform updates, political ad policies, and best practices to ensure all campaigns remain compliant and effective.
• Provide rapid support for live events, campaign launches, and breaking news, helping deploy targeted ads under tight deadlines.

What We’re Looking For

• Proven experience managing paid social campaigns—ideally with six-figure monthly budgets.
• Excellent knowledge of Facebook Ads Manager, Meta Business Suite, X Ads, YouTube/Google Ads, and TikTok Ads Manager.
• Strong analytical skills with a passion for data-driven decision-making.
• Ability to communicate complex performance insights clearly to non-technical team members.
• High attention to detail and a proactive attitude to problem-solving.
• Comfortable working under pressure in a fast-moving political environment.
• Political awareness and understanding of the news cycle is desirable.
• Experience using analytics tools (Google Analytics, Meta Insights, etc.) is a plus.
• Examples of previous ad campaigns or performance results are welcomed.

Why Join Us?

This is a rare opportunity to shape the digital advertising strategy of one of the fastest-growing political movements in the UK. You’ll directly be working on one of the most viewed and engaged digital campaigns in British politics—delivering real impact at a national level.

To apply: Send your CV and relevant campaign examples today. Join us—and be part of something that matters.