Paid Social Account Director
Visualsoft | Shopify Premier Partner | Unified Retail Agency
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Benefits offered by this job
Job summary
Visualsoft is seeking an experienced Paid Social Account Director in the UK to own and lead paid social strategy across multiple platforms. You will act as the strategic partner for clients, driving performance, retention, and growth with a focus on ROAS and cross-functional collaboration.
You will oversee execution, leverage analytics, and guide creative direction while maintaining high standards of delivery and client satisfaction across your portfolio.
Qualifications
- Experience in Paid Social marketing or digital strategy within an agency or in-house.
- Proven experience specialising in Paid Social performance and strategy.
- Essential expertise in Meta, with strong proficiency and ideal experience in Pinterest and TikTok.
- Proven expertise in external Social platforms and tools, analytics, forecasting and measurement.
- Proficiency with social listening, analytics, and management tools (e.g., Sprout Social, Hootsuite, Sprinklr, Google Analytics).
- Experience in building and executing Social strategies, whether in-house or for clients.
- Excellent time management and teamwork, with ability to meet tight deadlines.
- Senior-level client-facing experience with confident presenting to marketing leads.
Responsibilities
- Develop and oversee comprehensive paid social strategies tailored to client goals and KPIs.
- Guide creative assets and ensure strong creative supports campaign success.
- Analyse campaign data and social analytics to report performance and insights.
- Synchronise paid and organic social strategies to align roadmaps.
- Lead day-to-day client interactions as strategic lead across accounts.
- Ensure client satisfaction, retention, and account profitability with high ROI.
- Identify upsell opportunities and participate in pitches for new business.
- Oversee workflow, timelines, and QA across deliverables; coordinate with internal teams.
- Drive client happiness and NPS/CSAT through proactive account management.
- Own social strategies for portfolio and share best practices across business.
Skills
Tools
Job description
- Google Tag Manager
As a Paid Social Account Director you will be responsible and accountable for the strategic management, overall performance, and retention of your paid social accounts across various social platforms. Working with total autonomy, you will act as the primary strategic partner for your clients, aligning their paid social performance with overarching business goals to drive sustainable growth. While this role does not involve direct line management of staff, you will collaborate seamlessly across departments to ensure the highest standard of delivery and service excellence for every account in your portfolio.
You will lead paid social strategy and oversee full execution across all key social channels, leveraging best-in-class technology, platform partnerships, and data insights to continuously optimise ROAS and drive client success.
- Develop and oversee comprehensive paid social strategies tailored to client brand goals, target audiences, and key performance indicators
- Leverage deep creative understanding to guide effective paid social assets, understanding the vital role strong creative plays in campaign success
- Analyse campaign data and social analytics to report performance, deliver actionable insights, and optimise future strategies
- Demonstrate knowledge of synchronization between paid and organic social strategies to align roadmaps effectively
- Lead day-to-day high-level client interactions, acting as a trusted advisor and strategic lead across assigned accounts
- Ensure client satisfaction, high retention rates, and account profitability by consistently delivering exceptional output and ROI
- Identify organic account expansion opportunities (upsells and cross-sells) and participate in pitch presentations for new business
- By utilising your relationship with your portfolio ensure client retention is at an all time high and best in class
- Oversee workflow allocation, project timelines, and quality control across all account deliverables
- Facilitate seamless collaboration across internal teams
- Continuously strive to produce the highest results for Visualsoft clients via Social
- Take full ownership and accountability for all results, implementing change where required to improve
- Measured by Net Promoter Score (NPS), utilise your relationship and generation of results to ensure NPS is constantly high.
- Client Satisfaction Surveys (CSAT) will be conducted at all available touch points, as Social Account Director it is imperative that your client portfolio gives positive responses
- When NPS or CSAT scores are not as desired, appropriate action must be taken leveraging your relationship and the work Visualsoft carries out
- Devise and own best in class Social strategies of your portfolio of clients
- Ensure positive and negative results are shared across the business with relevant key stakeholders to benefit other client portfoliosImplement industry leading strategies, even first to market where beneficial
- Align goals to business overarching goals/objectives
- Support the departmental goals. Develop and agree on and achieve set objectives.
- Identify and agree personal development needs, and take actions to address these
- Experience in Paid Social media marketing or digital strategy, within an agency or in-house
- Extensive proven experience specialising in Paid Social performance and strategy
- Essential expertise in Meta, with strong proficiency and ideal experience in Pinterest and TikTok
- Proven expertise in external Social platforms and tools, analytics, forecasting and measurement
- Proficiency with social listening, analytics, and management tools (e.g., Sprout Social, Hootsuite, Sprinklr, Google Analytics)
- Experience in building and executing Social strategies, whether in-house or for clients
- Working to tight deadlines as a team and as an individual
- Senior-level client-facing experience with high confidence in face-to-face interactions and presentations
- Exceptional verbal, written, and interpersonal communication skills with experience pitching to marketing leads and stakeholders
- Strong analytical understanding and data-driven mindset
- Experience in ecommerce
- Experience in other digital media channels
- Google Data Studio
- Attribution
- Google Tag Manager
- Confident in written, spoken, and face-to-face communication with the ability to present to, and engage, client stakeholders
- Great organisation skills, accuracy and attention to detail
- Be able to work as part of a team as well as using own initiative
- ‘Self-motivated' with an ability to demonstrate a can-do approach
- Demonstrate complete control of client portfolio with relationships that don't just enable strategy, they enable the clients success
- Forward thinking to be in front of the industry, Alphas and Betas with AB/Testing, results to be shared and used to inform strategy improvements. Implement client plans that link back to business and marketing objectives
- Ability to navigate complex account or business decisions that demonstrates a level of total autonomy when it comes to client business. Through the trusted relationship with clients, facilitate the conversation that mitigates any risk to client business. Clearly articulate next steps and follow through on suggestions
- Ability to assimilate complex information and relay it to clients in an effective and understandable way that demonstrates complete control over their account whilst involving them in the decision making process. Ability navigate different ways of communication depending on client requirements and needs
- Proactive ownership of client financials and how that relates to VS commercials. Client Margin, Client Revenue, Client costs, Client Overheads, Direct ROI, Overall ROI, Cross Channel attribution, displayed cross channel collab.
- Accountable for client account performance, highlighting ways to enhance campaign results and acting quickly on underperformance
- Constant track record of displayed VS values and proven track record of enabling these throughout the team and company
- Help lead personal development suggestions with an idea of where you would like to develop further and acquire new skills. Suggest training to your line manager that may help you achieve these goals
- Expert in chosen specialism and the goto for marketing execs and account managers
- Unlimited paid holidays - yes, that's not a typo!
- Hybrid working
- Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us!
- Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources
- Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly
- A high-performance MacBook
- Free breakfast, fruit, hot and cold drinks and protein shakes
- Pension scheme to help you save for the future
- Cycle to work scheme
- EV Car scheme - your choice of The Electric Car Scheme or Octopus
- Discounts across our brands
- Training & development
We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them.
We believe in the power of collaboration - within our teams and with our clients. Together, there's nothing we can't achieve.
The future of eCommerce is always evolving. Where others see uncertainty, we see an opportunity to lead.
We are committed to making the world a little brighter and doing what's best for our people, our community, and our planet.
Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective.
We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.
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