Paid Social Account Director

Digitas UK; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Digitas UK is hiring a Paid Social Director to shape ambitious social strategies and deliver meaningful results for leading brands. You will connect media, data, technology and creativity to navigate an evolving digital landscape, lead trusted client relationships, guide teams and turn insight into growth opportunities.

You will influence the future of paid social, ensuring high-quality delivery, strong governance and collaborative leadership across creative, data, technology and media

Qualifications

• Proven track record leading paid social activity across large client accounts.
• Deep knowledge of Meta, TikTok and LinkedIn with curiosity for emerging channels.
• Ability to connect platform activity to broader marketing objectives.
• Experience managing acquisition and brand budgets with strong commercial sense.
• Understanding of analytics, attribution, tracking and reporting.
• Clear, engaging communication and stakeholder presentation skills.
• Collaborative leadership with cross-functional teams.

Responsibilities

• Lead day-to-day paid social strategy and delivery across key client accounts.
• Turn briefs into channel strategies, roadmaps and measurable outcomes.
• Develop integrated brand and performance recommendations across audience, creative and measurement.
• Oversee activation, optimisation, reporting and budget governance.
• Translate performance data into actionable recommendations for clients and teams.
• Champion responsible AI, automation and platform capabilities in planning.
• Coach teams and foster an inclusive, contributory environment.

Skills

Paid social leadership

Meta

TikTok

LinkedIn

Strategic planning

Budget management

Analytics & reporting

Communication

Team leadership

Job description

Company Description

At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.

We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas. Experience the power of connection.

Our Commitment

Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

Company Description

At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.

We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas. Experience the power of connection.

Our Commitment

Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

Overview

Paid Social Director

We are hiring a Paid Social Director to shape ambitious social strategies and deliver meaningful results for some of the world’s leading brands. At Digitas, you will connect media, data, technology and creativity to help clients navigate an evolving digital landscape. You will lead trusted client relationships, guide talented teams and turn insight into clear opportunities for growth. This is a chance to influence the future of paid social while helping people produce work they are proud of.

Responsibilities

What you’ll be doing:

• Lead the day-to-day paid social strategy and delivery across key client accounts, building trusted partnerships and maintaining high-quality standards.
• Turn business and media briefs into clear channel strategies, practical roadmaps and measurable outcomes.
• Connect audience, creative, platform and measurement thinking to develop integrated brand and performance recommendations.
• Oversee campaign activation, optimisation, reporting and budget governance, ensuring work is accurate, timely and commercially effective.
• Translate performance data into focused, actionable recommendations that help clients and teams make informed decisions.
• Champion responsible uses of AI, automation and emerging platform capabilities to improve planning, workflows and campaign effectiveness.
• Coach and support team members, creating an inclusive environment where people can contribute, develop and experiment.

Qualifications

Skills we’re looking for:

• A strong track record of leading paid social activity across complex or large-scale client accounts.
• In-depth knowledge of major paid social platforms, including Meta, TikTok and LinkedIn, with curiosity about emerging channels.
• The ability to develop clear strategies that connect platform activity with wider media, marketing and business objectives.
• Experience managing acquisition and brand budgets, with sound commercial judgement and careful financial oversight.
• A practical understanding of analytics, attribution, tracking, audience development, conversion measurement and campaign reporting.
• Clear and engaging communication skills, with the ability to build relationships, lead discussions and present recommendations to stakeholders.
• A collaborative leadership approach, with experience supporting teams and working effectively with creative, data, technology and media specialists.

Digitas is an equal opportunities employer. We welcome applications from all sections of society and are committed to creating an inclusive environment where everyone is treated with dignity and respect.

Additional Information

Digitas offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.

You’ll also have access to a range of additional initiatives, including:

Publicis Groupe works primarily from the office or our clients’ office four days per week.

At Digitas, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.