Paid Search Executive

Hargreaves Lansdown; Pilning; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading financial services company is seeking a Paid Search Executive to support the planning and execution of paid search campaigns. As a key member of the Marketing team, you will focus on driving performance through campaign management and data analysis. The ideal candidate should have strong analytical skills, proficiency in Google Ads, and excellent communication abilities. This role offers the opportunity to work in a dynamic environment and contribute to strategic marketing initiatives.

Qualifications

• Ability to interpret data and make data-driven decisions.
• Familiarity with web analytics tools.
• Proactive problem-solving skills.

Responsibilities

• Assist in developing and executing paid search strategies.
• Monitor and optimise campaign performance to achieve KPIs.
• Conduct keyword research and A/B testing.

Skills

Strong analytical skills

Proficiency in Google Ads

Experience in digital marketing

Excellent communication skills

Attention to detail

Education

Google Ads certification

Tools

Google Analytics

Microsoft Advertising

Job description

The Paid Search Executive at Hargreaves Lansdown will be a key member of the Marketing team, responsible for supporting the planning, execution, and optimisation of paid search campaigns. Reporting to the Senior Paid Media Manager, the role will focus on driving performance through strategic campaign management, data analysis, and continuous improvement to meet business objectives.

Responsibilities

• Assisting in the development and execution of paid search strategies across platforms such as Google Ads and Microsoft Advertising.
• Monitoring and optimising campaign performance to achieve KPIs including CTR, CPC, and ROI.
• Conducting keyword research, ad copy creation, and A/B testing to improve campaign effectiveness.
• Collaborating with internal stakeholders to align paid search efforts with broader marketing initiatives.
• Generating regular performance reports and providing actionable insights.
• Staying updated with industry trends and platform updates to ensure best practices are followed.

Qualifications

• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in paid search platforms such as Google Ads and Microsoft Advertising.
• Familiarity with web analytics tools like Google Analytics.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
• Attention to detail and a proactive approach to problem-solving.
• Experience in a paid search or digital marketing role.
• Google Ads certification is desirable.
• Experience working in a regulated industry such as financial services is a plus.
• Strong understanding of digital marketing principles and customer acquisition strategies.