Paid Search Executive

WPP Media; City Of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading marketing and advertising firm based in the UK is seeking a Paid Search Executive to manage paid search campaigns. This role requires strong analytical skills and experience with platforms like Google Ads and Microsoft Advertising. Key responsibilities include campaign management and optimising ad performance. The company offers a hybrid work environment and a strong focus on employee growth and benefits.

Benefits

Competitive medical insurance

Retirement plans

Dental insurance

Significant paid time off

Employee mental health awareness days

Qualifications

• Experience in running paid search campaigns on multiple platforms is a plus.
• Ability to interpret data and make data-driven decisions.
• Keen eye for detail and commitment to high-quality work.

Responsibilities

• Manage and optimise paid search campaigns across various platforms.
• Conduct keyword research to identify optimisation opportunities.
• Write compelling ad copy that aligns with target audience intent.
• Monitor campaign performance metrics to ensure targets are met.
• Perform regular A/B testing on various ad components.
• Analyse campaign data to provide actionable insights.
• Manage budgets efficiently across campaigns.

Skills

Running paid search campaigns

Strong analytical skills

Written and verbal communication skills

Familiarity with bid management tools

Knowledge of SEO principles

Tools

Google Ads

Microsoft Advertising

Google Analytics

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

We are seeking a detail‑oriented and results‑driven Paid Search Executive to join our Paid Search Team. In this role, you will be responsible for managing and optimising paid search campaigns across platforms such as Google Ads, Microsoft Advertising, and other search engines. You will play a key role in driving performance, maximising ROI, and contributing to the overall success of our paid media strategy.

Key Responsibilities

• Plan, create, and manage paid search campaigns to achieve client or company objectives.
• Conduct keyword research and analysis to identify opportunities for campaign optimisation.
• Write compelling ad copy that aligns with campaign goals and target audience intent.
• Monitor campaign performance metrics, including CTR, CPC, conversion rates, and ROI, to ensure targets are met.
• Perform regular A/B testing on ad creatives, landing pages, and bidding strategies to improve performance.
• Analyse and interpret campaign data to provide actionable insights and recommendations.
• Manage budgets effectively, ensuring efficient allocation of spend across campaigns.
• Collaborate with internal teams, such as creative and analytics, to align paid search efforts with broader marketing strategies.
• Stay up‑to‑date with industry trends, platform updates, and best practices to maintain a competitive edge.
• Prepare detailed performance reports and present findings to stakeholders.

Skills and Experience

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Any experience in running paid search campaigns in platforms such as Google Ads, Microsoft Advertising, and Google Analytics is a plus.
• Strong analytical skills with the ability to interpret data and make data‑driven decisions.
• Written and verbal communication skills.
• Familiarity with bid management tools and automation strategies is a plus.
• Ability to manage multiple campaigns and priorities.
• A keen eye for detail and a commitment to delivering high‑quality work.
• Knowledge of SEO principles and how they integrate with paid search strategies is advantageous.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we are just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal Opportunity Employer

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Hybrid Work

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

UK Work Authorization

Please note this is a UK based role and requires individuals to have the right to work in this location.

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