Paid/PPC Specialist

Sleeping Giant Media Limited; Folkestone; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading digital marketing agency in Folkestone is seeking a Paid Specialist to develop and execute paid media strategies across various platforms. The ideal candidate has over 5 years of digital advertising experience and strong analytical skills. This role offers a hybrid working environment, a competitive starting salary of £40,000+, and a focus on flexible working and professional development.

Benefits

Healthcare cash plan

Access to doctors and counsellors

Employer pension contributions

Paid training and conferences

Birthday day off

Qualifications

• Hands-on experience managing campaigns across multiple platforms.
• Strong understanding of A/B testing and optimization strategies.
• Proven track record in lead generation and ecommerce campaigns.

Responsibilities

• Develop and execute paid media strategies aligned with client objectives.
• Monitor and optimise campaigns for key performance indicators.
• Lead collaboration with Account Management and other teams.

Skills

Data-driven marketing

Analytical skills

Leadership

Problem-solving

Communication

Education

5+ years of experience in digital advertising

Google Ads certification

Tools

Google Ads

StackAdapt

Google Analytics

Job description

ROLE: Paid Specialist

DEPARTMENT: Paid Team

RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.

NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role. We have established relationships with selected partners and will reach out to them directly if support is needed.

LOCATION: Folkestone, Kent/Hybrid - This is a hybrid role based in the UK, with a minimum of three days a week required in our Folkestone office for training, collaboration and client meetings. We understand that everyone’s circumstances are different and are open to discussing how we can support you to meet this requirement.

DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).

PACKAGE: Starting from £40,000+Benefits. We’re proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.

OVERVIEW

We’re Sleeping Giant Media. A multi‑award‑winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership.

Right now, we’re looking for a Paid Specialist to join our growing team. As a certified B Corporation, we’re proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand.

We believe in flexible working, diverse voices, and giving people the space to thrive. If you’re someone who loves learning, tackling new challenges, and being part of something meaningful, we think you’ll fit right in.

THE ROLE

1. Develop and execute paid media strategies aligned with client objectives across multiple platforms, including Search Ads 360, Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, and programmatic platforms, such as StackAdapt.
2. Monitor and optimise campaigns for key performance indicators such as ROAS and CPA.
3. Conduct audience research, keyword analysis, and A/B testing to refine targeting and messaging.
4. Manage campaign budgets efficiently to maximise return on investment.
5. Lead collaboration with Account Management, SEO and Data Teams to ensure integrated strategies.
6. Stay ahead of industry trends, implementing new tools, automation, and AI‑driven strategies.
7. Provide expert insights and recommendations to improve client performance and contribute to business growth.
8. Conduct quality assurance checks and ensure adherence to best practices.
9. Mentor and support team members, fostering knowledge‑sharing and professional growth.
10. Represent the company as a thought leader at industry events and client meetings.

THE PERSON

1. Be a data‑driven, results‑oriented digital marketer with a deep understanding of paid media channels.
2. You thrive in a fast‑paced environment and are comfortable managing multiple projects while maintaining attention to detail.
3. Have strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
4. Are highly organised and able to manage multiple priorities and deadlines effectively.
5. Possess excellent problem‑solving skills and a proactive approach to overcoming challenges.
6. Are a strong communicator, capable of explaining complex concepts clearly to clients and internal teams.
7. Have experience in leading, mentoring, and inspiring teams to achieve outstanding results.
8. Demonstrate a passion for digital advertising and a drive for continuous learning and improvement.
9. Work collaboratively with cross‑functional teams while also being comfortable operating independently.

REQUIREMENTS

1. 5+ years of hands‑on experience in paid digital advertising, managing campaigns across Search Ads 360, Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
2. Hands‑on proficiency in programmatic using StackAdapt, or similar.
3. Proven expertise in both lead generation and ecommerce campaigns.
4. Proven experience in a fast‑paced digital marketing agency environment.
5. Google Ads (mandatory) and Facebook Blueprint Certifications (preferred).
6. Proficiency in Google Ads Editor.
7. Well‑versed in Google Analytics.
8. Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.
9. Experience with automation, AI‑driven optimisations, and the latest paid media innovations.
10. Ability to manage, mentor, and develop a team while maintaining a high standard of execution.

BENEFITS

1. Hybrid working
2. Healthcare cash plan (includes dependants)
3. 24/7 access to doctors and counsellors
4. Employee Assistance Programme (EAP)
5. Pension with salary sacrifice option
6. 10 paid sick days
7. Birthday day off
8. Fully stocked snack, games and great social events
9. Paid training, conferences, and continuous development
10. Charity initiatives and volunteer opportunities

OTHER INFO

Sleeping Giant Media is committed to equality and diversity. We welcome applications from everyone regardless of background, identity, or circumstance. We’re building an inclusive workplace where everyone can thrive.

Need adjustments or support during the application process? We’ve got you, just let us know.

Visit our website for the full job ad and to apply!