Paid Media Strategist

IOG plc; City Of London; Remote; GBP 50,000 - 70,000; Full time

Job summary

A technology company specializing in blockchain is seeking an experienced Paid Media Strategist to design and manage paid media campaigns across various platforms. This role involves collaboration with marketing, creative, and product teams to ensure performance optimization and strategic alignment of campaigns. Candidates should have strong experience in digital paid media, data interpretation, and media agency collaboration. Competitive benefits include remote work and professional development opportunities.

Benefits

Remote work

Laptop reimbursement

New starter package for hardware essentials

Learning & Development opportunities

Competitive PTO and Sick Leave plan

Qualifications

• Minimum of 5 years of experience in digital paid media campaigns.
• Strong experience in campaign design across programmatic media, search, and social media.
• Experience managing and collaborating with media agencies.

Responsibilities

• Develop and execute paid media strategies that align with brand and product objectives.
• Manage day-to-day operations of paid media campaigns, including testing and performance monitoring.
• Track and analyze key performance indicators while identifying appropriate metrics.

Skills

Campaign design

Digital paid media campaigns

Data interpretation

Collaboration

Performance marketing

Tools

Google Analytics

Ads Manager

LinkedIn Ads

Google Ads

Job description

As an experienced Paid Media Strategist at IOG, you will be responsible for designing and managing paid campaigns that help us grow brand awareness, drive ecosystem engagement, and support the adoption of our products and services. From brand campaigns to supporting always on and events paid social media campaigns, you’ll work closely with our Marketing, Creative, and Product teams to ensure our paid media efforts are strategic, data-driven, and performance-optimized. You will serve as the primary point of contact for the organization’s paid media agency of record, ensuring clear alignment on campaign goals, performance benchmarks, and budget tracking. The role requires hands‑on experience in media planning, interpreting campaign data, and managing media flow charts, along with strong cross‑functional collaboration to drive ROI and enhance brand visibility. This position reports to the External Communications Manager and plays a key role in scaling the organization’s communications and marketing efforts across both existing and emerging audiences.

Campaign strategy & execution

• Develop and execute paid media strategies that align with brand, product, and event objectives
• Own campaign planning and execution across platforms, including LinkedIn, Meta, and X, while identifying other channels to leverage
• Identify target audiences based on company objectives and provide recommendations for tailored messaging
• Collaborate with Creative teams to deliver compelling, high‑conversion ad assets (static images, videos, carousels, etc.)
• Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIs

Channel management & optimization

• Manage day‑to‑day operations of paid media campaigns, including testing and performance monitoring
• Review and approve media plans, channel mix, and campaign optimizations in partnership with the agency
• Continuously refine targeting strategy based on past performance, latest trends, and changes to company objectives
• In collaboration with the External Communications Manager, oversee media agency relationship

Reporting & insights

• Track and analyze key performance indicators while identifying the appropriate metrics to measure for each campaign
• Produce quarterly reports to be shared with senior leadership
• Provide post‑campaign analysis and recommendations for future optimization
• Analyze performance data and translate insights into actionable recommendations to continuously improve results

Industry creativity

• Identify and test new paid media channels and formats, ensuring IOG stays ahead of its competitors, while also attracting new audiences
• Explore opportunities for paid partnerships, influencer amplification, and performance‑based growth marketing tactics
• Stay up to date with media trends, tools, and technologies, proactively identifying new opportunities to test and scale
• Ensure campaigns are executed flawlessly and are compliant with brand and legal guidelines

Requirements

• Minimum of 5 years of experience in digital paid media campaigns
• Strong experience in campaign design across programmatic media, search, and social media
• Experience managing and collaborating with media agencies
• Proficiency in interpreting campaign data and performance metrics using tools like Google Analytics, Ads Manager, or similar platforms
• Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns
• Familiarity working in a distributed team, while collaborating across verticals to produce exceptional results
• Possess an entrepreneurial attitude and a genuine passion for the Web3 space
• Proven experience managing digital advertising campaigns with a strong understanding of performance marketing
• Deep knowledge of Google Ads, LinkedIn Ads, X Ads, search engine marketing, programmatic advertising, campaign management dashboards, and DSPs
• Ability to think both strategically and tactically
• Adaptable and open – unafraid to take on new challenges
• Curiosity & learning mindset
• Drive and self‑reliance
• Delivery focused – turn abstract concepts into measurable results
• Persuasive – skilled in lobbying and driving consensus
• A team player, skilled in collaborating with internal stakeholders to achieve shared goals
• Pragmatic with a can‑do mentality and a growth mindset
• Well‑organized and effective time manager, methodical in approach

Company Overview

• IOG is a technology company focused on blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer‑reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc.)
• Learning & Development opportunities
• Competitive PTO and Sick Leave plan

EEO Statement

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.