Paid Media Specialist

Clickthrough Marketing; Lichfield; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading digital performance agency in the UK is looking for a Paid Media Strategist to lead strategies across Google, Meta, and potentially Microsoft/TikTok. The role involves optimizing campaigns, building reporting, and working closely with clients to achieve growth. This position offers a competitive salary, flexible working arrangements, and opportunities for training and development.

Benefits

Competitive salary

Flexible work options

Training budget

Certification support

Qualifications

• Hands-on experience in managing medium-large budgets in paid media.
• Deep expertise in Google Ads and Meta.
• Proven ability to achieve growth against ROAS/Revenue targets.

Responsibilities

• Lead paid media strategies across various platforms.
• Drive growth through campaign optimization and audience design.
• Build decision-ready reporting and leverage data analytics.

Skills

Paid media management

Google Ads expertise

Meta advertising

Analytics and reporting

Client leadership

Tools

GA4

Excel

SQL

Python

Job description

?? The Role

This is an exciting opportunity to lead and nurture paid media strategies across Google, Meta, and (ideally) Microsoft/TikTok—connecting creativity, data, and insight to deliver meaningful business outcomes. You'll work closely with clients to understand their goals, build trusted relationships, and develop media strategies that drive sustained growth. As a valued member of our established paid media team, you'll contribute to a culture of collaboration, support, and continuous learning.

Key Responsibilities

?? Strategy & Ownership

• Build cross‑channel paid strategies aligned to profit, CAC/LTV, ROAS, and pipeline goals.
• Lead quarterly/annual planning, pacing, and performance governance.

?? Execution & Optimisation

• Architect and manage advanced campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta; Microsoft Ads and TikTok preferred.
• Drive incremental growth via audience design, feed optimisation, creative testing, and automation (rules/scripts).
• Implement robust measurement: GA4, Consent Mode v2, enhanced conversions, offline/CRM, server‑side tagging where appropriate.
• Run experiments (geo‑holdouts, incrementality, creative/messaging tests) and roll findings into playbooks.

?? Analytics & Reporting

• Build decision‑ready reporting and diagnose performance using first‑party data and cohort/LTV analysis.

?? Collaboration & Leadership

• Partner with SEO, CRO/UX, and Creative to improve journey and conversion.
• Contribute to proposals, case studies, and pitching.

?? Strategic Leadership Focus

• Performance & Growth: Deliver measurable ROI by pacing budgets cleanly, scaling winners, and protecting efficiency with clear testing and governance.
• Capability & Quality: Raise standards for structure, naming, UTM hygiene, and QA; codify learnings into repeatable playbooks and training.

Essential

• Hands‑on paid media (agency preferred) managing medium‑large budgets.
• Deep Google Ads & Meta expertise; strong PMax, Shopping feeds, YouTube.
• Proven growth against ROAS/Revenue and efficiency targets.
• Strong GA4/attribution/privacy and offline conversion integrations.
• Advanced Sheets/Excel; forecasting and budget/pacing models.
• Excellent client leadership and clear storytelling.

Nice to have

• Microsoft Ads, TikTok; LinkedIn or DV360 a plus.
• Feed tools (GMC, rules/apps), SA360, CM360.
• Basic SQL/Python; Google Ads/Meta certifications.

ClickThrough is a digital performance agency helping ambitious brands grow smarter and faster. Competitive salary and benefits. Flexible work (office/hybrid/remote) and high‑trust culture. Training budget, certification support, and conference access. Opportunity to help shape paid media frameworks and playbooks.

We combine strategic thinking with hands‑on delivery across SEO, paid media, UX, content, CRO, and AI to unlock sustainable growth.

Our vision: To unleash the potential of people and brands by pushing boundaries in how we think, work, and grow.

Our positioning: A strategic partner in digital performance, combining elite talent with AI‑powered solutions to deliver personalisation at scale.

We're a team of around 40 people, commercially sharp, values‑led, and focused on delivering exceptional results. We partner with ambitious marketing leaders to deliver digital performance that's strategic, joined‑up, and measurable, and we're proud of the long‑term relationships we've built.

We don't just deliver digital. We build trust, challenge thinking, and bring clarity—helping brands unlock their next phase of growth.