Paid Media Specialist

Sleeping Giant Media; Folkestone; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading digital marketing agency in Folkestone is seeking a full-time Paid Media Specialist to manage media planning and campaign execution. The ideal candidate will have experience in media planning, strong communication skills, and expertise in marketing analytics. This position involves optimizing paid media strategies and maximizing ROI for client campaigns, making it essential for those with a marketing background to apply.

Qualifications

• Experience in media planning and new media advertising strategies.
• Strong communication skills for client liaison and team collaboration.
• Marketing and research expertise to analyze trends and behaviors for campaign optimization.

Responsibilities

• Conduct research and analyze campaign data.
• Create marketing strategies.
• Ensure effective communication with clients and internal teams.
• Improve paid media performance and maximize ROI for client campaigns.

Skills

Media planning experience

Strong communication skills

Marketing expertise

Proficiency with digital advertising platforms

Education

Bachelor’s degree in Marketing, Advertising, or related field

Tools

Project management tools

Analytics software

Job description

Company Description

Sleeping Giant Media is an award-winning digital marketing agency specializing in driving online growth for businesses through expert digital strategies. The agency offers PPC, SEO, Data Analytics, Content, and Paid Social services, combining innovative marketing skills with client industry knowledge.

Role Description

This is a full-time on‑site Paid Media Specialist role located in Folkestone. The specialist will handle media planning, campaign execution, and monitoring across multiple platforms. Daily responsibilities include:

• Conduct research and analyze campaign data
• Create marketing strategies
• Ensure effective communication with clients and internal teams
• Improve paid media performance and maximize ROI for client campaigns

Qualifications

• Experience in media planning and new media advertising strategies
• Strong communication skills for client liaison and team collaboration
• Marketing and research expertise to analyze trends and behaviors for campaign optimization
• Proficiency with digital advertising platforms, project management tools, and analytics software (advantage)
• Bachelor’s degree in Marketing, Advertising, or a related field preferred (not mandatory)