Paid Media Specialist

Liberty Marketing Ltd; Cardiff; On-site; GBP 30,000 - 45,000; Full time

Job summary

Liberty Marketing Ltd is looking for a Paid Media Specialist in Cardiff to manage daily campaign activities across paid search and social. The role involves collaboration with senior team members to drive client growth through data analysis and campaign optimization.

The ideal candidate should possess strong analytical skills, attention to detail, and be able to manage priorities effectively. This position can be remote or hybrid, but applicants must reside in the UK.

Qualifications

• Experience in managing paid campaigns across multiple platforms.
• Strong analytical skills for performance data analysis.
• Ability to collaborate across teams and disciplines.

Responsibilities

• Deliver day-to-day Paid Media activity across assigned accounts.
• Analyse performance data and identify actionable insights.
• Build, manage, and optimise campaigns across various platforms.

Skills

Campaign management

Analytical skills

Attention to detail

Communication

Commercial awareness

Tools

Google Ads

Microsoft Ads

Meta

LinkedIn

Job description

The Paid Media Specialist delivers day-to-day campaign management across paid search and paid social to drive measurable results and support client growth. They combine analytical skill, technical ability, and attention to detail to execute campaigns that meet Liberty’s standards for accuracy, efficiency, and commercial impact.

Working closely with senior members of the Paid Media Team, they ensure campaigns are well-managed, insight-led, and continuously improving. They build commercial awareness through exposure to budgets, performance targets, and client objectives.

Responsibilities

• Deliver day-to-day Paid Media activity across assigned accounts and tasks.
• Analyse performance data and identify actionable insights and improvements.
• Build, manage, and optimise campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other relevant platforms.
• Monitor budgets and pacing and flag risks or opportunities early.
• Support structured testing and optimisation to improve efficiency and results.
• Produce clear reporting inputs, focusing on what happened, why, and what we are doing next.
• Participate in client communication when required, building confidence and commercial awareness.
• Maintain accurate documentation and follow Liberty’s delivery processes and standards.
• Contribute to brainstorms, testing ideas, and continuous improvement within the team.
• Stay up to date with platform changes and best practice, applying learning to client work.
• Represent Liberty positively in client and internal communication.
• Deliver accurate, efficient Paid Media execution that keeps campaigns on track against agreed KPIs.
• Support client retention through reliable delivery and proactive communication.
• Identify optimisation opportunities and raise issues early with clear next steps.
• Contribute to team best practice through learning, knowledge sharing, and process improvements.
• Collaborate with Client Services, SEO, Content, Digital PR, and Social to support integrated delivery.
• Utilise the testing matrix across all clients to manage A/B testing and experiments.
• Strong understanding of paid search and paid social fundamentals including structure, bidding, and targeting.
• Developing commercial awareness and understanding how channel performance links to client goals.
• Clear communicator who works well with clients and colleagues.
• Organised and dependable, able to manage priorities and deadlines.
• Collaborative across disciplines, supporting integrated planning and delivery.
• Analytical and solutions-focused, turning insight into practical actions.
• Curious and proactive in learning tools, trends, and best practice.
• Demonstrates Liberty’s values: Accountable, Brave, Curious.

Culture & Team Fit

We’re a performance-focused agency that values ownership, clarity, and momentum. We tell a commercial story, measure our impact, and make decisions that move clients forward. We’re Accountable for outcomes, Brave in our recommendations, and Curious about better ways to get results. We coach each other, keep promises, and raise standards through clear feedback and simple processes. We work across hybrid and remote environments, so clear communication, visibility of work, and proactive collaboration are essential to how we operate. If you thrive on practical problem-solving, collaborate well across disciplines, and enjoy turning insight into action, you’ll feel at home here.

Remote (must be based in the UK) or Hybrid - Cardiff based