Paid Media Specialist

Yolk Recruitment Ltd; Cardiff; On-site; GBP 23,000 - 32,000; Full time

Job summary

A digital marketing agency in Cardiff is seeking a Paid Media Executive to deliver impactful advertising campaigns. You will plan and optimize paid media efforts across platforms like Google Ads, utilizing your analytical skills to drive conversions. Ideal candidates should be self-motivated with strong communication abilities and a passion for digital marketing. Salary ranges from £23,000 to £32,000 depending on experience.

Qualifications

• Experience managing paid media campaigns on platforms like Google Ads or Meta.
• Strong analytical skills for performance measurement.
• Understanding of tracking and conversion optimization.

Responsibilities

• Plan, build, and optimize paid media campaigns.
• Conduct keyword research and implement tracking solutions.
• Write engaging ad copy and test different formats.

Skills

Managing paid media campaigns

Strong analytical skills

Excellent communication skills

Attention to detail

Proactive attitude

Tools

Google Ads

Meta Advertising

Job description

Are you passionate about digital marketing and ready to take your paid media expertise to the next level? We're looking for a Paid Media Executive to join our growing team and help deliver impactful advertising campaigns that drive real results.

About the Role

As a Paid Media Executive, you'll be at the heart of planning, executing, and optimising campaigns across multiple digital platforms. You'll manage paid media activity from start to finish—building campaigns, conducting keyword research, and implementing tracking to ensure performance is measured accurately.

Your creativity and analytical skills will come together as you craft compelling ad copy, develop audience targeting strategies, and optimise landing pages to maximise conversions. You'll work with a range of formats—from search and display to video—and use data-driven insights to fine-tune performance and deliver strong ROI.

Key Responsibilities

• Plan, build, and optimise paid media campaigns across various platforms
• Conduct keyword research and implement tracking solutions
• Write engaging ad copy and test different formats to enhance performance
• Analyse campaign data to identify trends and opportunities
• Manage budgets and adjust bids to improve ROI
• Collaborate with creative, planning, and campaign teams to align strategy and execution
• Stay up to date with the latest trends, tools, and best practices in digital advertising

About You

You're a self-motivated digital marketer who's curious, analytical, and results-driven. You thrive in collaborative environments and enjoy working with others to bring creative campaigns to life.

You'll bring:

• Experience managing paid media campaigns (Google Ads, Meta, or similar platforms)
• Strong analytical skills and attention to detail
• Understanding of tracking, conversion optimisation, and performance measurement
• Excellent communication and collaboration skills
• A proactive attitude and passion for continuous learning in digital marketing

Salary

£23,000-£32,000 pa depending on experience.