Paid Media Specialist

Fresh Perspective Resourcing; Bolton; On-site; GBP 35,000 - 40,000; Full time

Job summary

A dynamic recruitment firm in Bolton is seeking a Paid Media Specialist. You will develop and execute paid social media strategies, manage campaigns across Google and Meta, and work closely with creative teams to optimize performance. The ideal candidate will have experience in B2B/B2C social media campaigns, strong analytical skills, and proficiency in platforms like Google Ads. This role offers a salary between £35,000 - £40,000, a 4-day working week, and other excellent benefits.

Benefits

20 days holiday plus Bank Holidays

A 4-day working week

Clear progression towards senior specialist or team lead pathways

Qualifications

• Experience in managing paid social media campaigns for B2B/B2C brands.
• Proficiency in social advertising platforms (Meta & Google Ads).
• Experience with successful PPC and paid social campaigns and managing budgets.
• Strong analytical skills with experience in reporting and performance analysis.
• Experience with creative tools such as Adobe Creative Suite or Canva.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Responsibilities

• Develop and execute paid social media strategies aligned with business objectives.
• Optimise paid social media campaigns across platforms such as Google and Meta.
• Manage day-to-day campaign operations, including audience targeting, ad creation, bidding strategies, and budgeting.
• Monitor, analyse, and optimise campaign performance to meet KPIs and ROI goals.
• Collaborate with creative, content, and marketing teams to develop compelling campaigns.
• Identify opportunities for scaling campaigns and expanding into new social channels.

Job description

Do you thrive on making real impact rather than chasing vanity metrics? Can you balance creativity with data-driven precision to deliver results that truly matter? If so, we think you’ll love what’s coming next! You’ll be working for a results-driven team that values transparency, collaboration, and a healthy dose of ambition. From conducting A/B testing on ad creatives, formats, and targeting to maximize performance, to staying up-to-date with social media trends, platform updates, and industry best practices.

Responsibilities

• Develop and execute paid social media strategies aligned with business objectives.
• Optimise paid social media campaigns across platforms such as Google and Meta.
• Manage day-to-day campaign operations, including audience targeting, ad creation, bidding strategies, and budgeting.
• Monitor, analyse, and optimise campaign performance to meet KPIs and ROI goals.
• Collaborate with creative, content, and marketing teams to develop compelling campaigns.
• Identify opportunities for scaling campaigns and expanding into new social channels.

Qualifications

• Experience in managing paid social media campaigns for B2B/B2C brands.
• Proficiency in social advertising platforms (Meta & Google Ads).
• Experience with successful PPC and paid social campaigns and managing budgets.
• Strong analytical skills with experience in reporting and performance analysis.
• Experience with creative tools such as Adobe Creative Suite or Canva.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Compensation & Benefits

In return, the successful Paid Media Specialist will receive a salary of £35,000 - £40,000 per annum, plus excellent company benefits and perks including:

• 20 days holiday plus Bank Holidays.
• A 4-day working week with client coverage maintained by the wider team.
• The freedom to focus on what you do best: Paid Social performance.
• A culture that values ownership, speed, and excellence.
• Clear progression towards senior specialist or team lead pathways.

To apply for this Paid Media Specialist role, please send your CV over today.