Paid Media Lead — ROI-Driven Digital Marketing (Hybrid)

Sitka Recruitment Ltd; Cardiff; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A progressive, people-oriented creative business in Cardiff is seeking a talented digital marketer to manage paid campaigns across various platforms. The ideal candidate will plan and optimise campaigns, conduct keyword research, and analyse performance data. This role offers a competitive salary, benefits like an 8% pension contribution, hybrid working, and 25 days annual leave, plus your birthday and bank holidays off.

Benefits

8% pension contribution

Agile/hybrid working

25 days annual leave

Wellbeing days

Leadership training

Loyalty bonus

Discount cards

Qualifications

• Practical working knowledge of paid media required.
• Experience with Google Analytics is necessary.
• Keen eye for detail and confident communication is essential.

Responsibilities

• Plan, build, and optimise paid media campaigns across platforms.
• Conduct keyword research and set up tracking.
• Write engaging ad copy and test variations.
• Analyse campaign data for insights and growth.
• Manage budgets and adjust bids.

Skills

Paid media knowledge

Google Analytics

Attention to detail

Communication skills

Job description

A progressive, people-oriented creative business in Cardiff is seeking a talented digital marketer to manage paid campaigns across various platforms. The ideal candidate will plan and optimise campaigns, conduct keyword research, and analyse performance data. This role offers a competitive salary, benefits like an 8% pension contribution, hybrid working, and 25 days annual leave, plus your birthday and bank holidays off.