Paid Media Executive

SHIFT Active Media; Bath; On-site; GBP 21,000 - 30,000; Full time

Job summary

SHIFT Active Media is seeking a Paid Media Executive to join our team in the UK. A passion for cycling and the outdoors helps as you gain hands-on experience in executing multi-channel global advertising campaigns.

You will assist with planning, execution, and optimization of campaigns across Google Ads and Meta platforms, while monitoring budgets and performance to deliver client objectives.

Qualifications

• Good attention to detail and strong organisational skills.
• A basic understanding of Google Ads and Meta platforms.
• Excellent written and verbal communication skills.
• The ability to work under pressure and meet deadlines.
• Inherent interest in cycling and an active lifestyle (preferred).

Responsibilities

• Assist Media Managers in developing paid media plans to meet client objectives, including brand awareness, lead generation, and sales.
• Support the execution and management of paid advertising campaigns across Google Ads, Meta, Campaign Manager and YouTube.
• Help ensure campaigns are optimised for performance and budget efficiency.
• Assist in creating ad creative and copy, collaborating with internal and external teams.
• Monitor budgets for multiple campaigns and clients.
• Assist in tracking campaign performance and adjust bid strategies, budgets, and ad placements.

Skills

Attention to detail

Organisational skills

Written communication

Verbal communication

Work under pressure

Tools

Google Ads

Meta platforms

Job description

SHIFT Active Media requires a Paid Media Executive to join our team. We are searching for someone with a passion for cycling and the great outdoors looking to start a career in digital marketing and gain hands-on experience in executing multi-channel global advertising campaigns. SHIFT Active Media is proud to work with the most influential cycling media brands in the world and is accredited as a Google Premier Partner and Meta-Recommended agency.

Responsibilities:

Advertising Planning and Execution

• Assist Media Managers in developing paid media plans to meet client objectives, including brand awareness, lead generation, and sales.
• Support the execution and management of paid advertising campaigns across multiple channels including Google Ads, Meta, Campaign Manager and YouTube
• Help ensure campaigns are optimised for performance and budget efficiency.
• Assist in creating ad creative and copy, collaborating with internal and external teams.
• Monitor budgets for multiple campaigns and clients.
• Assist in tracking campaign performance and make adjustments to bid strategies, budgets, and ad placements.

Performance Analysis & Reporting

• Support the use of analytics tools to track campaign performance, identifying trends, successes, and areas for improvement.
• Help prepare reports on campaign results, including impressions, clicks, conversion rates, and ROI.
• Keep up-to-date with digital marketing trends, platform updates, and best practices.
• Support keyword research to inform campaign planning.

About you:

• Good attention to detail and strong organisational skills.
• A basic understanding of Google Ads and Meta platforms
• Excellent written and verbal communication skills.
• The ability to work under pressure and meet deadlines.
• Inherent interest in cycling and an active lifestyle (preferred).