Paid Funnels Marketing Manager

Madfish; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A dynamic B2B SaaS company is seeking a PPC & Funnel Marketer to drive lead generation primarily within the US and Canadian markets. This role emphasizes crafting strategies for demo bookings and managing substantial PPC budgets, offering a clear pathway to CMO. The ideal candidate will have substantial experience in the EdTech field and a proven track record in managing marketing funnels and campaigns effectively.

Benefits

Base salary of $1,000–2,000

KPI bonuses up to $3,000–4,000

Official contract with a fast-growing company

Flexible schedule

Qualifications

• 3+ years in a similar B2B SaaS or EdTech role for US/Canadian markets.
• Proven record of 1,000+ SQL demo bookings/month.
• Mastery of funnel design & analysis.

Responsibilities

• Craft & execute strategies to hit 650 demo bookings/month.
• Manage paid campaigns alongside vendors.
• Optimize lead-gen funnels including landing pages and messaging.

Skills

Analytics tools mastery

CRM fluency

Hands-on with Google Ads, LinkedIn Ads, Facebook Ads

Fluent English

Tools

HubSpot

Salesforce

Google Analytics

Mixpanel

Tableau

Job description

PPC & Funnel Marketer (B2B SaaS / EdTech, US Market)

Compensation: $2,000–4,000 USD per month, gross

We are a B2B SaaS company aimed at an English-speaking audience.

• 1,000+ active customers
• Proprietary AI-driven lead-gen technology
• Target clients: marketing & IT freelancers and agencies in the USA, Canada, and EU

Why We’re Hiring

Our five-person marketing team needs a specialist who can scale lead flow especially in the US and Canada, with the EU as a secondary market.

Sources

• SEO
• PPC (Facebook, X, LinkedIn)
• Influencer marketing
• SMM (X, LinkedIn)
• Cold email + LinkedIn outreach

Primary growth goal:

• Reach 650 SQLs/month at ≤ $65 per SQL via PPC & influencer channels (SEO support welcome)
• Drive traffic to: direct-response pages, VSL funnels, educational & automated-webinar funnels

Your Core Responsibilities

• Craft & execute strategies to hit 650 demo bookings/month at CAC ≤ $250
• Run or manage paid campaigns (hands-on or via vendors)
• Build & optimize lead-gen funnels: landing pages, structure, messaging, offers, copy, video, etc.
• Own analytics & A/B testing across all funnel stages
• Optional: source/manage US freelance-/agency-focused influencers
• Optional: expand SEO

Must-Have Experience

• 3+ years in a similar B2B SaaS or EdTech role for US/Canadian markets
• Proven record of 1,000+ SQL demo bookings/month on international markets
• Mastery of analytics tools (GA, Mixpanel, Tableau, etc.)
• CRM fluency (HubSpot, Salesforce, etc.)
• Funnel design & analysis expertise
• Hands-on with Google Ads, LinkedIn Ads, Facebook Ads
• Fluent English
• Recruiting/optimizing external SEO, PPC, SMM, influencer partners
• Managing $30k+ monthly PPC & influencer budgets while meeting CAC targets

What We Offer

• $1,000–2,000 base + KPI bonuses up to $3,000–4,000 total (exact package based on experience)
• Official contract with a fast-growing, US-registered company
• Clear path to CMO
• 5/2 schedule in your own time zone

If this describes your skill set and matches your financial and career ambitions and if traffic & funnels are your super-power.

Apply now!!!

In two sentences, tell us why you’re the perfect fit.