Paid, Earned, Managed and Owned Channels (PEMO) Graduate - 18 Month Program

Red Bull; Greater London; On-site; GBP 24,000 - 32,000; Full time

Job summary

Red Bull UK is seeking a PEMO Graduate for an 18‑month program in London, starting 5 July 2027. You will rotate through Brand Marketing and Media Network, gaining exposure to Paid, Earned, Managed and Owned channels while supporting advertising campaigns and social content creation.

The role offers hands-on experience across campaign planning, audience targeting, media strategy, and performance measurement, with collaboration across internal and external teams.

Qualifications

• Bachelor's degree or Master's degree.
• Relevant work or internship experience is a plus.
• Analytical and able to create strategies.
• Great attention to detail and a strong commitment to excellence.
• You love executing a plan and have high standards for your own output.
• You have an open and solution orientated mindset with proven communication skills, and can manage multiple stakeholders at once.
• Entrepreneurial spirit with a "go-getter" mindset when it comes to tackling important projects or taking on new challenges.
• You understand at a basic level how brands connect with consumers through marketing and are driven to learn more.
• You are adept at managing multiple workstreams at once, keeping details in order and delivering projects to deadline.

Responsibilities

• Develop effective advertising campaigns with the Head of Advertising and the Media Agency.
• Coordinate PEMO plan on a campaign, mapping out all touchpoints a consumer will be exposed to.
• Collaborate with agencies to deliver Wings For Life World Run assets according to brand guidelines.
• Assist Media Network across activations and projects including gaming, sport and culture.
• Grow UK channel network and reach with owned and social channels.
• Develop press engagement initiatives for product launch campaigns.
• Create content for Always On & Project-Based Social Content including ideation, publishing, and stakeholder management.

Skills

Analytical

Attention to detail

Communication

Multitasking

Go-getter mindset

Entrepreneurial spirit

Education

Bachelor's or Master's degree

Job description

Paid, Earned, Managed and Owned Channels (PEMO) Graduate - 18 Month Program

• Full-time
• Travel: 0-10
• Organization: Red Bull Company Ltd.
• Job type: Temporary

Red Bull UK is currently recruiting for aPaid, Earned, Managed and Owned Channels (PEMO) Graduate to join our team based in London, UK. This role is part of our Graduate Program starting on the 5th of July 2027 for 18 Months.

Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Program in the United Kingdom?

Then this is your chance!

You'll get the chance to work with our highly professional teams and show us your capabilities, while your delivery and contribution during the program will shape the scope of your future at Red Bull.

This role offers the opportunity to gain a comprehensive understanding of Marketing at Red Bull UK, with rotations within the Brand Team and Media Network across Paid, Earned, Managed and Owned channels (PEMO).

The Marketing team at Red Bull UK is a group of creative communicators and coordinators who drive awareness and excitement of the brand via advertising campaigns and projects within sport, gaming, and culture. You will be instrumental in delivering engaging campaigns which resonate with our key 18-34 y/o audience, working with the full team to explore unique ways we can engage with our consumers.

Within Brand Marketing, you will be part of the Advertising Team, supporting the development and delivery of high-profile campaigns. You will build expertise in campaign planning, audience targeting, creative development, media strategy and performance measurement, while collaborating with internal and external stakeholders to ensure campaigns effectively support wider marketing objectives.

During your rotation within the Media Network, you will contribute to the execution of key sporting, gaming and culture initiatives that are central to Red Bull’s brand presence. This includes supporting owned channel development, delivering social media activations and helping bring innovative content and experiences to life.

The Graduate Program runs from the 5th July 2027 to 29th December 2028. You must be available for the whole duration of the program. Applications close at 12:00pm on Monday, 26 October. Although multiple applications will be considered separately, we recommend applying only for the opportunity that is most closely aligned to your interests and experience.

Realize your talent!

Every application is reviewed by a member of our recruitment team. We take a people-first approach to hiring, ensuring that every application receives thoughtful consideration.

Brand Marketing - Advertising

• Workwith the Head of Advertising and the Media Agency to develop effective advertising campaigns, ultimately reaching our audience at the right time through utilising the correct media channels.
• Work with the Campaign Brand Manager and Communications Manager to coordinate and understand the overall PEMO (Paid, Earned, Managed, Owned) plan on a campaign, by mapping out all the touchpoints a consumer will be exposed to.
• Collaborate with our agencies to ensure creative assets for the Wings For Life World Run are developed and delivered according to brand guidelines and in the correct one of voice and specs for Media and Shopper Marketing teams to deploy.

Media Network

You’ll assist the Media Network team across multiple key activations and projects including:

Gaming, Sport & Culture Projects.

• Supporting the Communications Team and third-party agencies to drive awareness and anticipation for key projects across the year.
• Owned Channels & Social Channels Development by helping togrow our channel network in the UK, supporting on increasing our reach of UK consumers

Product Initiatives & Consumer Facing Campaigns

• Develop press engagement initiatives as part of our product launch campaigns to drive anticipation, awareness and relevance amongst our target audiences

Always On & Project-Based Social Content

• Content Ideation & Creation: Generate ideas for Red Bull UK channels, managing the full content lifecycle from initial conception through to edit direction and publishing.
• Publishing & Copywriting: Support end-to-end publishing across social channels, including caption writing, content scheduling and ensuring all output is on-brand and platform-appropriate.
• Stakeholder & Agency Management: Coordinate with internal stakeholders, agencies and creative partners to manage briefs, feedback, approvals and delivery timelines.
• Production & Development: Attend and support on social shoots, gaining hands‑on experience in the full production lifecycle.

Bachelor's degree or Master's degree.

Relevant work or internship experience is a plus.

Analytical and able to create strategies.

Great attention to detail and a strong commitment to excellence.

You love executing a plan and have high standards for your own output.

You have an open and solution orientated mindset with proven communication skills, and can manage multiple stakeholders at once.

Entrepreneurial spirit with a "go-getter" mentality when it comes to tackling important projects or taking on new challenges.

You understand at a basic level how brands connect with consumers through marketing and are driven to learn more.

You are adept at managing multiple workstreams at once, keeping details in order and delivering projects to deadline.

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.